what is digital marketing? Digital marketing in Ernakulam

Digital marketing encompasses all marketing campaigns using an electronic system or the internet. In order to connect with existing and future consumers, companies leverage new channels. Search engines, social media, e-mail and other blogs, for instance.
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Inbound marketing and digital marketing are basically the same, an experienced inbound marketer might claim, although there are some small distinctions. In partnerships with the U.S., U.K., Australia, Asia, and New Zealand. I have learned a lot about the marketers and business owners how such small differences are being found around the globe.

Although print advertising, telephone contact, or physical marketing may occur in conventional marketing. Both online and electronically, digital marketing can occur. This means there are countless options for brands, including email, film, social media or website-based marketing opportunities.
At this stage, digital media is important for the business and brand awareness. It feels like any single organisation has a website. Even if they don’t then at least they’ve got a social media profile or a digital ad campaign. So famous are digital ads and marketing,
Customers now expect it as a way to understand and focus on goods.
Long storey short, to be successful as a business owner, you’ll need to embrace some aspects of digital marketing.
With a range of campaign methods, you can get imaginative and play on a budget.
Since there are so many options and strategies of digital marketing that are compatible with that.
You may also use tools such as analytics dashboards to track the success and ROI of the campaign.
For traditional promotional content, such as a billboard or print ad, instead of you.

The use of diverse media techniques and platforms is characterised by digital marketing. To connect with consumers where they spend a majority of their time: online. From the web itself to a company’s online branding properties
There is a range of strategies that come under the “digital marketing” umbrella: digital advertising, email marketing, online brochures and beyond.
The best digital marketers have a clear vision of how their ultimate targets are fulfilled by any approach. And according to the priorities of their business campaign. A bigger initiative can be funded by advertisers via the free and paying platforms open to them.
A content marketer, for example, may create a series of blog posts. This serves to produce leads from a new ebook that the organisation has recently developed.
The company’s social media marketer will then help spread these blog posts by paid and organic posts on company social media pages. Perhaps the email marketer will build an email strategy to give those who access the ebook more information about the organisation.

1. Search Engine Optimization (SEO)
2. Content Marketing
3.Social Media Marketing
4.Pay Per Click (PPC)
5.Affiliate Marketing
6.Native Advertising
7.Marketing Automation
8.Email Marketing
9.Online PR
10.Inbound Marketing
11.Sponsored Content

Here’s a short overview at some of the
 most common techniques single channel tactics in digital marketing.

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Search Engine Optimization (SEO)

It is the practise of optimising your website to rank higher on the search engine results pages, thereby increasing the amount of organic (or free) traffic the website earns. SEO platforms include portals, blogs, and infographics.
There are a variety of ways to get to SEO to generate eligible traffic to your website. And the:
SEO on-page This form of SEO focuses on all content that on-page” occurs when visiting a website. By looking for keywords for their search volume and intent (or meaning), you will answer the reader’s questions and rank higher on the results pages of the search engine (SERPs)..

SEO Off-page: This form of SEO focuses on all off-page tasks when it comes to optimising the platform. “What action may not have influenced my ranking on my own website? “Maybe you inquire. The solution is inbound relations, also referred to as backlinks.
Functional SEO: This form of SEO focuses on the backend of your website and how your pages are coded. Picture compression, structured data and optimization of CSS files are all ways of technological SEO that can improve the load speed of the website—an significant ranking factor for search engines like Google.

Content Marketing

This term denotes the creation and promotion of content assets to raise awareness of the brand, increase traffic, lead generation, and customers. The channels that may play a part in your content marketing strategy include:
Blog posts: writing and posting articles on a company blog lets you demonstrate your industry experience and attract organic search traffic for your brand. Eventually, this allows the sales staff more opportunities to turn website users into leads.
Ebooks: and whitepapers: ebooks: whitepapers and related long-form material can serve to better inform website users. It also lets you swap content for customer contact information, build leads for your business, and drive people down the path of the purchaser.

Infographics: You may want readers to demonstrate, not say. Infographics is a form of visual content that helps website users to imagine the idea they want.
Would you like to learn about marketing material and apply it to your business? Check out K2web Academy’s free content marketing training resource website.

Social Media Marketing

This practise promotes your brand and content on social media sites to raise brand recognition, drive traffic and create leads for your business. The resources you can use in social media marketing include:
Facebook.
Twitter.
LinkedIn.
Instagram.
Snapchat.
Pinterest.

You can use tools like K2web to bind networks like LinkedIn and Facebook to one location if you’re new to social media. This way, you can conveniently plan multi-channel content at once and track analytics from the app as well.
Pay Per Click Pay (PPC)
PPC is a way of transporting traffic to your website by paying the publisher any time you click on your ad. One of the most popular types of PPCs is Google Ads, which allows you to pay for the top slots on the Google search engine results pages at the per click” price of the links you put. Other networks in which the PPC can be used include:
Paid advertising on Facebook: here, users will pay to tailor a video, image message, or slideshow that Facebook can upload to news feeds of people who meet your company audience.
Twitter Ad Campaigns: Users can pay here to put a set of tweets or profile badges on the news feeds of a particular audience, all of which are committed to achieving a specific target for your company. The target can be web traffic, more Twitter followers, tweet interaction, or even app downloads.
LinkedIn enabled messages: Users can pay here to send messages directly to other LinkedIn users on the basis of their industry and background.

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Affiliate Marketing

This is a kind of performance-based advertisement in which you get a fee to advertise someone else’s goods or services on your website. The affiliate marketing networks shall include:
YouTube Affiliate Network for hosting online advertisements.
Affiliate and share connections from your social media pages.
Native Advertising
Native advertisements apply to advertisements that are predominantly advertising-led and appear on the internet alongside other unpaid material. BuzzFeed-sponsored posts are a clear example, but we still see social media ads as “native”—Facebook advertising and for example, Instagram advertising.
The Marketing Automation

Marketing Automation refers to software that is used to simplify the main marketing operations. Often marketing departments can manually automate routine tasks such as:
Email Newsletter: Email automation doesn’t just encourage you to deliver emails to your subscribers automatically. It will also help you shrink and extend your email list if appropriate so that your newsletters can only be delivered to users who wish to see them in their inboxes.
Social networking post-scheduling: You need to post regularly if you want to extend your organization’s reach on a social network. That makes it possible to post a bit of an unruly method by manual. Social media management tools push your posts to your social media platforms so that you can spend more time concentrating on content planning.
Lead-nutrition workflows: it can be a long time to produce leads and turn those leads to customers. You can simplify this process by submitting detailed emails and lead material after those conditions have been reached, such as uploading and opening an ebook.
Tracking and Monitoring Campaigns: Promotional campaigns may include multiple people, emails, photographs, blogs, phone calls, and more. Marketing automation will help you coordinate everything you’re working on to benefit the campaign, and then track the performance of the campaign based on the progress achieved by all of these elements over time.
E-mail Advertisement
Enterprises use email marketing as a method of communicating with their audiences. Email is often used to advertise content, discounts and activities and to guide users to the company’s website. The types of emails you can send in an email marketing campaign include:
Blog email subscription.
Follow emails to visitors who have downloaded something from the website.
The customer’s welcome texts.
Holiday deals given to members of the reward scheme.
Customer Service Hints or equal number of letters.
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PR Online 

PR Online is a method of using new platforms, forums and other content-based websites to attract online exposure. It’s kind of like a typical PR,
Reporter outreach via social media: connecting to journalists on Twitter, for example, is a perfect way to create a press relationship that gives the business the media opportunities it has acquired.
Engaging the company’s public feedback: If anyone reviews the company online, if the rating is favourable or negative, it will not be your reason to approach them. Instead, engaging customer input will help you humanise your company and produce effective content that will protect your image.
Comments on your personal website or blog: Like you would react to your company’s feedback, reacting to people reading your content is the best way to build successful conversion
Inbound Marketing

Inbound marketing refers to a marketing approach in which you attract, engage and please clients at each point of the purchaser’s journey. Throughout an inbound marketing strategy, you can use every digital marketing tactic listed above to create a customer experience that works with the customer and not against them. Some classic examples of inbound marketing versus traditional marketing are presented here:
Blogging ads versus pop-up ads
Video marketing and commercial advertising
Email contact lists vs. spam email

Sponsored Content

As a brand, you pay another company or organization with sponsored content to produce and promote content that addresses your products or service in some way.
Influencer marketing is one common form of sponsored content. A brand sponsors an influencer in its industry with this form of supported content to publish on social media pages or videos related to the product.
Another type of content supported maybe a blog post or article written to highlight a product, service or brand.
Check out this blog post to learn more about the sponsored content.

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Digital marketers are responsible for driving brand recognition and lead generation across all the digital platforms-free and paid-available to a client.
For each channel, the digital marketer usually focuses on a different key performance indicator ( KPI), so that they can properly measure the performance of the company across each channel. For example, a digital marketer who is responsible for SEO measures the “organic traffic” of their website — of that traffic coming from website visitors who found a website of the business through a Google search.
Today, digital marketing takes place through all of the marketing positions. In small businesses, one generalist could possess many of the above-described digital marketing tactics at once. These strategies have several specialists in larger corporations that each concentrate on either one or two digital platforms of the brand.

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Here are a few examples of such specialists:
SEO Manager
Main KPIs: Organic traffic

In short, SEO managers are getting the company to rank on Google. Using a variety of search engine optimization approaches, this person could work directly with content creators to ensure that the content they produce works well on Google — even though the company also posts this content on social media.
Content Marketing Specialist
Main KPIs: Time to the page, blog traffic overall, subscribers to YouTube channels

The digital content creators are specialists in content marketing. They also keep track of the company’s blogging schedule and develop a marketing plan that often involves video.
Social Media Manager
Main KPIs: Sequences, Impressions, Shares

The role of a social media manager can be easily inferred from the title, but it depends on the industry which social networks they manage for the firm. Social media managers above all set out a posting schedule for the written and visual content of the company. This employee may also collaborate with the digital marketing professional in designing a plan to post content on which social network.
(Note: “impressions” refers to the number of times business posts appear on a user’s newsfeed according to the KPIs above.)
Coordinator of marketing automation services main KPIs: open email rate, click-through campaign rate, lead-generation (conversion) rate
The marketing automation coordinator helps pick and manage the software that lets the entire marketing team understand the actions of their customers and evaluate their business growth. Since many of the marketing operations described above could be carried out separately from each other, it is important for there to be someone who can group these digital activities into individual campaigns and track the performance of each campaign.

The two seem similar on the surface: Both occur mainly online, and both concentrate on producing digital content for consumption. What’s the difference, then?
The phrase “digital marketing” does not differentiate between marketing push and pull (or what we would now call ‘inbound’ and ‘outbound’) methods. All of these will also come under the digital marketing umbrella.
Digital outbound campaigns seek to place a marketing message in the online space directly in front of as many people as possible — regardless of whether it is appropriate or welcome. The garish banner ads you see at the top of many websites, for example, attempt to push a product or promotion to people who are not necessarily ready to receive it.
On the other hand, online content is used by advertisers who use digital inbound strategies to draw their target consumers to their websites by offering tools that support them. One of the simplest yet most powerful digital inbound marketing assets is a blog, allowing your website to capitalize on the terms that your ideal customers are looking for.
Inbound marketing is, in the end, a methodology that uses digital marketing assets to attract, engage and delight online customers. On the other hand, digital marketing is merely a paragliding term for defining online marketing strategies of any kind, regardless of whether they are considered inbound or outbound.
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Digital marketing can work for any industry. Whatever the business does, digital marketing still means building up customer people to recognize the needs of your customers, and producing useful content online. This is not to suggest that all businesses will adopt a digital marketing strategy in the same way, however.
B2B Digital Marketing

When your business is Business-to-Business (B2B), the digital marketing activities are likely to concentrate on creating lead online, with the end aim being to get someone to speak to a salesperson.
You’ll probably choose to focus your efforts beyond your website on business-focused channels like LinkedIn, where your demographic spends their time online.
B2C Digital Marketing

If your company is a business-to-consumer (B2C), depending on the price point of your goods, the aim of your digital marketing efforts is likely to attract people to your website and make them clients without ever having to talk to a salesperson.
That is why you are probably less likely to concentrate on ‘leads’ in their typical context, and more likely to focus on creating an accelerated purchaser journey from the moment anyone landed on your website to the moment they make a pure purchaser journey.
This will often mean your product features higher up in the marketing funnel in your content than they might be for a B2B business, and you may need to use stronger calls-to-action (CTAs).
Often networks like Instagram and Pinterest can be more important for B2C businesses than business-focused sites like LinkedIn.

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Digital marketing helps advertisers to see reliable outcomes in real time, unlike most of the offline marketing activities. If you’ve ever put an ad in a newspaper, you ‘re going to know how hard it’s to estimate how many people have actually flipped to that page and paid attention to your ad.
There is no surefire way of knowing if that ad was at all responsible for any sales.
By contrast, you can measure the ROI of virtually any aspect of your marketing efforts with digital marketing.

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Here are just a few examples:
Traffic on website

With digital marketing, using digital analytics software, available in marketing platforms such as K2web, you can see the exact number of people who have viewed your website’s homepage in real time.
You can also see how many pages they have visited, what device they used and where they came from, among other data from digital analytics.
Such intelligence lets you decide which marketing channels to spend more or less time on, depending on how many people those channels drive to your website. For instance, if only 10 percent of your traffic comes from organic search, you know you probably need to spend some time at SEO to increase that percentage.
With offline marketing, it’s very hard to tell how people interact with your brand before they have a salesperson interaction or make a purchase. With digital marketing, you can identify trends and patterns in people’s behavior before they reach the final stage on their buyer’s journey, which means you can make more informed decisions about how to attract them right at the top of the marketing funnel to your website.
Content strength and Lead Generation

Imagine you have created a product brochure and posted it through letterboxes of people — a brochure is a form of content, though offline.
The problem is you don’t have any idea how many people opened your brochure or how many people directly threw it into the trash.
Now imagine that instead you had this brochure on your website. You can measure exactly how many people have viewed the page where it is hosted and by using forms, you can collect the contact details of those who download it. You can not only measure how many people are engaging with your content, but when people download it you also generate qualified leads.
Attribution Modeling

An effective digital marketing strategy combined with the right tools and technologies enables you to trace all your sales back to the first digital touchpoint of your business with a customer.
We call this attribution modeling, and it helps you to recognize patterns in how people study and purchase your product, helping you make more educated decisions about which aspects of your marketing plan warrant more consideration, and which aspects of your selling process need to be improved.
Connecting the dots between marketing and sales is hugely important — according to Aberdeen Group, companies with strong sales and marketing alignment achieve an annual growth rate of 20 percent, compared to a 4 percent decline in revenue for under-aligned businesses. If you can improve your customer’s travel through the purchasing cycle by using digital technologies, then your business will probably be reflected positively

The sort of content you produce depends on the needs of your audience on the purchaser’s path at various times. Start by creating buyer personas to identify what the goals and challenges of your audience are in relation to your business. Your online content will aim at helping them achieve these objectives at a simple level, and overcoming their challenges.
Then, you’ll have to think about when they’re most likely able to consume this content in relation to what point they ‘re on the path of their buyer. We call that mapping of the material.
With the mapping of content, the purpose is to target content according to:
The characteristics of the person who is going to eat it (that’s where buyer ‘s come in).
How close that person is to making a purchase (i.e., their stage of their life cycle).

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There are a lot of different things to try about in terms of the format of your content. Here are some options which we would recommend to use at each stage of the purchaser’s travel:
Awareness Stage

Publishes blog posts. Nice when combined with a good SEO and keyword strategy to increase your organic traffic.

Really shareable infographics, indicating that when people share your content they improve the chances of being identified via social media.
Quick films. These are again very shareable and can help your brand reach new fans by hosting them on platforms such as YouTube.
Consideration
Ebooks, etc. Perfect for lead generation, since they’re usually more detailed than a blog post or chart, which means someone is more likely to share contact information to receive it.
Research reports. Again this is a piece of high-value content that is great for the generation of lead. However, research reports and new data for your industry can also work for the awareness stage, as media or industry press often picks them up.

Webinars. Webinars. Since they are a more informative, interactive type of video content, webinars are an effective format for considering stage content, since they provide more comprehensive content than a blog post or short video.
Decision phase

Case studies. Having comprehensive case studies on your website can be an important type of content for those who are ready to make a buying decision, as it lets you positively impact their decision.
Testimonials If case studies aren’t a good fit for your business, having short testimonials around your website is a good alternative. Think about the testimonials for the B2C brands a little more clearly. If you’re a clothing brand, these take the shape of pictures of how others styled a shirt or dress, taken from a branded hashtag where people can participate.

Since calculating ROI is simpler with digital marketing, it can also seem like you’re going to see results much quicker than you would with offline marketing. However, the scale and success of your digital marketing campaign eventually depends on it.
If you spend time building comprehensive audiences to identify the needs of your audience and focus on creating quality online content to attract and convert them, it is likely that you will see strong results in the first six months.
If paid advertisement is part of your marketing strategy, the results will come much faster — but for long-term, sustainable sustainability, focusing on building your organic (or ‘free’) reach using content, SEO, and social media

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As with everything else, it really depends on what elements of digital marketing you are trying to integrate into your strategy.
If you concentrate on inbound strategies for a pre-existing website, such as SEO, social media, and content creation, the good news is that you don’t need a lot of budgets at all.The key goal with inbound marketing is to produce high-quality content that the audience would want to consume,
What if you don’t plan to outsource the work, the only investment you’ll need is your time.
You can start by hosting a website and creating content using K2web CMS. For those on a tight budget, use WordPress hosted on Bluehost host-gator or hosting company
Certainly, there is some cost for outbound methods like online ads and buying email lists. What it costs is down to what kind of publicity you want to get from the ad. The key goal with inbound marketing is to produce high-quality content that the audience would want to consume, What if you don’t plan to outsource the work, the only
For example, you would bid against other companies in your industry to appear at the top of Google’s search results for keywords associated with your company, to use Google AdWords to enforce PPC. Depending on the quality of the keyword this can be relatively cheap or incredibly costly, which is why it is a good idea to concentrate on expanding your organic scope too.
# Digital marketing in Ernakulam K2web Solution

Another big component of digital marketing is mobile marketing. Smartphones currently use 69 per cent of the time spent consuming digital media in the U.S. as a whole, although digital media usage on desktop accounts for less than half of that amount.
And compared to other countries, the US is still not the biggest fan of cell phones.
That means it’s important to optimise your digital ads, web pages, social media images and other digital assets for mobile devices. If your company has a mobile app allowing consumers to connect with your brand or to shop your products, the application also comes under the digital marketing umbrella.
Those who interact online with your company that mobile devices need to have the same positive desktop experience as they would have. That means introducing a website design that is mobile-friendly or sensitive to make browsing on mobile devices user-friendly to all. It can also mean that the duration of your lead generation forms for people who access your on-the-go content to create a trouble-free experience. As for your social media pictures, it’s important to always keep a mobile user in mind when creating them, because the image dimensions on mobile devices are smaller, which means that text can be cut out.
There are many ways you can leverage your digital marketing assets for mobile users, and when implementing any digital marketing strategy, knowing how the experience will be perceived on mobile devices is of great importance. By making sure this is always front-of-mind, you will create digital interactions that work with your audience and thereby produce the results you are looking with.

If you’re already doing digital marketing, you‘re likely to hit certain segments of your online audience, at least. Nevertheless, you can certainly think of certain areas of your strategy that could use a little improvement.
For this reason, we developed Why Digital Marketing? The Critical Marketing Guide to Your Brand Online — a step-by-step guide to help you develop a genuinely successful digital marketing plan, whether you’re a total novice or have a little bit more experience.

# Digital marketing in Ernakulam K2web Solution