K2 Web Solution (Digital marketing in Kochi)
The strategy has moved rapidly. Many advertisers also think that in the last two years, marketing has improved more than in the previous 50 years.
Most companies follow digital marketing these days. But not all the arms in the arsenals that digital marketers have are equally powerful. Many digital marketing tactics are hitting the bullseye, while others are not even getting close.
Know what digital marketing strategy to take to improve your business growth?
I’ll be discussing 9 of the best digital marketing tactics for start-ups in today’s post. After reading this article you’ll get a good picture of your start-up’s successful digital marketing strategies. Whereas others are not even getting near.
Know what digital marketing strategy to take to improve your business growth?
1. Influencer Marketing
The influencer marketing phenomenon is really catching on quickly. A study showed that 84 per cent of marketers planned to initiate at least one marketing influencer campaign in the next 12 months.
Ninety-four per cent of survey marketers thought influencer marketing was successful.
Influencer marketing is a very useful method for entrepreneurs to expand their brands. And the great thing about this is that it’s inexpensive relative to conventional marketing networks.
Here are several reasons why companies should follow marketing influencers:
- Many consumers have become immune to conventional marketing platforms
- Influencer marketing is less costly than other advertising techniques
- Influencer marketing is easy to implement
- Word-of-mouth element of influencer marketing creates confidence for your brand
- Because of the credibility of influencers, consumers can connect with your brand when you start your business, you could have n.
Which, then, would you do?
If you don’t have a big budget, your company will consider micro-influencers. They usually have higher participation rates than macro-influencers and owing to a smaller follower base, they charge relatively low fees.
K2 Web Solution (Digital marketing in Kochi)
2. Social Media Marketing in Kochi
These days, social media has become a potent marketing device.
Ninety per cent of marketers reported that social media is important to their companies, according to a Social Media Examiner survey. And 89 per cent of marketers said their social media campaigns created increased visibility for their businesses.
In my view, social media marketing is the second-largest marketing strategy for startups.
The following is a list of the advantages social media marketing offers:
- Increases visibility and traffic
- Social media marketing creates loyal customers
- Boosts search results and generates leads
- Builds strategic leadership
- Rises in revenue So how do you expand your brand on social media?
You need to produce high quality content regularly to create your authority on social media. When uploading your content you must maintain continuity and also communicate with your audience.
These activities can be very challenging. That’s why, using a platform like Contentstudio for social media marketing works.
Using it, you can create social media content effortlessly and manually post it on sites such as Facebook, Twitter, Instagram and LinkedIn. This also gives you the option to plan your posts to ensure a regular flow of content.
What else?
This helps you to interact with your audience, and track your social references as well.
Though companies are increasingly adopting social media marketing, they are not all doing it the right way. Many of these make disastrous marketing errors in social media.
How can you avoid these mistakes?
First you should select the right platform for social media marketing, then develop a strategy for social media marketing. Just because one business gets big success through Twitter, that doesn’t mean you’re going to get the same success through it too.
If you have potential clients on Facebook, make Facebook your focal point. Similarly, if your audience is on the professional network, focus your efforts on LinkedIn. The best social media site for your startup is where your future clients hang out most.
A good consultant in social media marketing will first develop a consumer profile, then start to construct a social media strategy for your company.
K2 Web Solution (Digital marketing in Kochi)
3. Pay-Per-Click Marketing (Google AdWords)
Pay-per-click (PPC) marketing is a way of using ads from search engines to attract traffic to your web site. PPC is a effective marketing tool for creating leads ready to sell.
No startup should ignore pay-per-click marketing.
Pay-per-click ads provides tons of practical advantages, such as:
You can hit your clients at the right time with the right ad
High ROI, because you just have to pay when an interested consumer clicks
Decide how much you want to spend
Don’t have to wait for results
Data and feedback to help sharpen your marketing tactics PPC campaigns easily exhaust the budget.
But developing a successful campaign requires a certain kind of experience, which produces more sales than clicks.
For google-ads you can use this link to know more about it Click Learn to understand more
K2 Web Solution (Digital marketing in Kochi)
4. Search Engine Optimization (Digital Marketing) in Kochi
You’ve designed an amazing design website, and you’ve developed service pages for all the services you’re providing. And you think that the tourists are coming. Exactly right?
Incorrect.
Thousands of websites are clustered in your niche. Why does your website rise to the top when potential customers search for specific keywords for your business?
This is where optimisation of search engines (SEO) plays a deciding role.
Optimizing the search engine not only improves the traffic to your website but also creates trust.
If your website ranks high in search results as your future customers search for the keywords related to your goods or services, it gives the impression that you are a reputable business.
Optimisation of search engines is a must for any startup. Just make sure the website meets the latest SEO practices.
What more will you do?
To boost the SEO of your website, you need to keep a good track of that. I strongly recommend using SEMrush for this. This platform is an all-in-one platform that will fit your SEO needs.
It lets you conduct keyword analysis, track your SERP rankings, monitor your competitors and also allows you to find out where you are compared to them.
What else, you ask?
SEMrush also makes it easy for you to create backlinks for your website, and comes with an integrated website auditor to help you find problems with your website.
Nevertheless, startups including SEO face several challenges. Those obstacles can be solved by hiring a successful SEO company.
We use both Yoast for word press and Beacon plugin for other websites such us Html, Core Php etc.. Beacon plugin can be used for all websites except that is developed using .Net
5. Email Marketing in Kochi
Despite rumors of his death in the marketing world, emails are still around and provide advertisers with a nice return on investment (ROI).
A recent survey by Demand Metric and the Data & Marketing Association (DMA) found that email marketing had an outstanding 122% ROI.
This was four times more than the other analysed marketing platforms. They included pay quest, direct mail, and social media.
What startup wouldn’t want email marketing this kind of ROI? And the great thing about email marketing is that to run an email campaign, you don’t have to break bank.
Even though email marketing is highly successful, not every startup can harness the true power of email marketing. Yet the email marketing has excelled in some products.
They drew up a crisp, stimulating copy of email. This Email’s Success? How do you craft an email like this?
Here are some tips on successfully building an email marketing campaign:
- Much depends on the subject line – make it memorable, entertaining, and useful
- Avoid jargon in your email copy – write in plain, concise language
- Break up text so it’s easy to read – use bullets and subheadings
- Talk about the advantages you’ll be providing
- Customize emails for mobile devices You can also use email marketing software solution such as Sendinblue to prepare, design, and use.
This also has an automation option for email marketing that can help you set up autoresponder sequences that get triggered whenever your receivers take some action.
K2 Web Solution (Digital marketing in Kochi)
6. Re-targeting Ads
You kicked off your startup, when your company plan inspired you. Why? For what? It was your business idea and you had confidence in it.
Yet when you first visit your website your future customers may not be persuaded. Before they really become your clients they need one or more nudges.
Retargeting ads are doing the nudge.
What is a retargeting ad and how is it working?
Retargeting is a marketing technique in which you display specific advertisements to people who have visited your website previously.
When a potential customer arrives at your website, they place a pixel (an unobtrusive piece of JavaScript) on their web browser. In other words, the client that cooks your future customer.
What next happens?
And when this customer visits other websites, the pixel notifies the retargeting platform and serves the customer with the respective ads based on the pages he / she visited on your website.
You will convert those visitors who have previously shown interest in your goods or services with successful retargeting marketing, and improve your conversion rate.
K2 Web Solution (Digital marketing in Kochi)
7. Content Marketing in kochi
These days, content marketing has become a must for companies if you operate in the B2B or B2C sector.
Look at the Content Marketing Institute’s following stats: 90% of B2C companies are highly / very dedicated to content marketing and 88% of B2B marketers believe that content marketing is an important part of their marketing programs.
Why is content marketing so effective?
When you plan your marketing strategy to suit the different stages of your purchaser’s path, you create meaningful marketing that your target audience would love to read as it will solve their problems. This gradually creates trust, and increases the rate of conversion.
By implementing marketing strategies on content for your startup, you can:Increase visibility for • Build lifelong customer relationships • Improve brand knowledge and brand loyalty • Build reputation and authority • Create thought leadership As an added bonus, content marketing supports the SEO and SMO efforts. You’ll have more material for the forum on your website, and updates on social media.
So, how do you regularly generate high-quality content?
It can be difficult to come up with new ideas about content. Keeping track of what’s happening can be tricky too.
Contentstudio, however, will solve the question for you. It will help you find the highest-performing content for any keyword. This will help you find out whether you should be using the specific keyword.
This method also helps you identify niche influencers. Then, you will meet them for alliances and further extend your authority.
Know content marketing never produces fast results. It takes time before you start to see the content marketing impact. But it does have a long-lasting effect.
K2 Web Solution (Digital marketing in Kochi)
8. Viral Marketing in Kochi
There’s no better way to create a big buzz about your brand as a startup than to go viral on the internet. You can make your company a success overnight by producing content that goes viral.
What else, you ask?
Moreover, viral marketing is simply a result of the combined efforts of the other strategies that we have already discussed. Blendtec is the prime representation of the promise thereof.
They don’t sell any of their high-grade blenders one day ever. One viral video of its ability for mixing almost everything and the orders started to roll in. Quite simply, the marketer of the brand had been an imaginative trick.
And how are you viralising?
Well just to put it, doing something extremely funny and probably strange (like Blendtec’s out-of-the-box thinking). Using social media to note and express yourself to the best of your abilities.
For a certain period of time it would certainly cause a big surge in traffic to your website. And once you have gone from fairly obscure to trendy, your job is half-finished. Of course the other half is turning the enormous traffic into paying customers.
I’ve seen other B2C businesses use this as a tactic well. The Dollar Shave Club is yet another great example of its potential. It’s a very frugal technique, as a bonus as well.
K2 Web Solution (Digital marketing in Kochi)
9. Affiliate Marketing in Kochi
Affiliate marketing can be viewed as a sibling marketing influencer. To bring in profits, it too depends on people’s influence. This is why you should consider combining the advertisement with your influencer.
You should sit back and relax in affiliate marketing much as others do the marketing for you. This is a fairly condensed way of bringing items in. Disclaimer – I do not advocate sitting back part as your only approach should never be.
What is Affiliate Marketing?
You hire affiliates to draw leads for your company. You can think of them as salespeople who are employed on a contract basis. The commission is up to you entirely to decide. If you are paying them based on the revenue they produce or on a flat fee per product base.
But how do you track those sales? You do this through affiliate links which are customized links that you provide to your affiliates. They share the link with their social media groups who, in effect, will use the connection to visit and make a purchase on your site.
To create those personalized connections, you can use tools like Google Analytics. In addition, you can also monitor your affiliates’ success by monitoring the number of sales coming in from each connection.
10. Referral Marketing in Kochi
One of the easiest ways to market your brand is by making your clients do it for you. In such a situation starting a referral system may be one of the best bets. Each of your customers can share a referral code, and they can share those in their circles.
How, then, is this doing?
When anyone from your company purchases from their circle, you may give the referring customer a freebie or discount. This will inspire them to bring in more people and help them expand their startup.
You can use Tools such as Invite Referrals to set up a referral program. This tool will help you quickly set up your social network, web site, or mobile device referral program. You can also use this tool to get detailed analytics about your campaign.
