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How to Create an Effective SEO Strategy for Your Business Website
Last week, I discussed the implications of voice search technologies for your business. Since this is such an interesting topic, I’ve agreed to write a second part about SEO this week.
People are chatting rather than clicking to browse online more than ever before, thanks to Google Assistant and Siri.
In 2016, more than 40% of adults used spoken quest on a regular basis, according to Location World. By 2020, ComScore predicts that voice searches will account for more than half of all searches.
It makes sense: speaking a question is much better than typing it. It also enables multitasking while driving, cooking, or walking.
This isn’t a passing fad; if you want to get ahead and keep ahead of the market, now is the moment.
Here’s what you can concentrate on:
It’s all about where you live, where you live, where you live, where you live, where you live, where you
I discussed the importance of using local keywords to draw tourists and customers in last week’s blog. Using these localized keywords is an essential aspect of every website’s SEO technique.
Mobile voice-related searches are three times more likely to be locally based. People are looking for what’s nearby right now, so the more specific you can get with your keywords and copy the more likely they are to find you.
Use your location with keywords as often as you can, and don’t forget to keep your Google My Business page and Yelp page updated with your current information – these results are served too, not just your web content.
Be more natural
What someone types into a search bar is going to be different from a spoken query. For example, if I want to find a hotel near the airport in Toronto, I’d type something like “hotels near airport Toronto” into the search bar.
However, if I’m speaking my search, it would be more like “what hotels are near the airport in Toronto?”
Google is looking for natural language, so you’re going to have to brainstorm the types of questions people might ask that include your target keywords.
As much as possible, use conversational, long-tail keyword phrases in your writing.
Natural material can be produced in a variety of ways, including:
• About and Often Asked Questions accounts
• Posts and blogs
• Used the Google My Business Questions and Answers section to answer questions
• Giving Google My Business and Yelp as much information as possible, such as hours of operation, goods or services available, parking, distribution or shipment options, and so on.
Aim for featured snippets and People also ask
When answering questions, both Google Home and Google Assistant read out featured snippets, so you want to be at the top!
Featured snippets are a collection of search results that appear in a box above the organic results on Google.
Since Google needs to give consumers the right response, it’s critical that you answer queries simply and regularly refresh your website with new, entertaining copy.
According to research, responses in the form of lists have performed exceptionally well in featured excerpts. The more conversational responses you have on your website and online accounts, the more likely you are to land in this prized spot.
“People even inquire,” for example. You may have noticed this while typing or speaking a question. Consider the following scenario: I asked, “Where are the best boutiques in NYC?”
There is always a “People often inquire” segment below the top few scores. Each of those dropdown menus uses content from well-optimized websites or blogs to address a similar query.
Create copy for a 9th grade reading level
It’s never a smart idea to write unnecessarily complex or jargon-filled copy, no matter what the company provides. It’s not good for the customer, and it’s not good for the SEO.
According to research, material published at a 9th grade reading level – or below – is more likely to surface as a speech result. You should use a calculator like the Flesch-Kincaid Grade Level to figure out what grade the material is in and make appropriate adjustments.
It’s not about dumbing down the site; it’s about answering questions succinctly and simply rather than clogging up your pages with extraneous jargon that can just annoy users and search engines.
As the use of this exciting technology continues to expand, focus on incorporating these techniques into the marketing activities to boost traffic, leads, and sales. The more time you spend now focusing on voice search optimization, the better outcomes you’ll get in the long term.
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