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Social networking has been a critical component of an effective communications campaign in the modern age. Brands will use social media sites such as Facebook, Instagram, Twitter, and others to promote their products. These tools are free to use, and you can communicate with a wide number of people at the same time. You don’t need to spend a lot of money on developing a social media video marketing campaign. If you run a small or big business, it’s time to start thinking about social media marketing.
According to Lyfe marketing, cell phones are used to view 93 percent of videos on Twitter. In the past three years, the number of people watching branded video content on YouTube has doubled. Furthermore, Facebook live videos earn ten times the number of comments as normal videos. Many of these figures indicate that video advertising is in high demand on social media sites. This is due to the fact that millennials are more likely to engage with videos on social media. According to the Web Marketing Video Council, more than 60% of brands currently use social media videos for promotion. As a result, it’s very likely that the rivals are now using social media video to develop their consumer base.
Instagram is a popular social media site that helps you to share photos and videos with your friends and family. Since its inception, Techcrunch has been tracking Instagram trends. According to their study, Instagram surpassed 1 billion monthly active users in 2018. Furthermore, Instagram is rising at the fastest pace across social media sites, at 5% a year. As a result, when it comes to highlighting the brand’s products and services, Instagram should be the first preference. We’ll go into several ways to use Instagram videos to engage a larger audience in this post.
Short Commercials
Create short, valuable videos that represent your brand. You can showcase your product in an artistic way through these videos. The commercial can be inspirational, funny, or emotional. Instagram currently allows you to share a 60 second video on your timeline. With such short videos, it is easy to grab the attention of the target audience. Also, short videos are best to share crisp information about your products. You can share the commercial in Instagram stories, IGTV or in the Instagram timeline.
Product details
To display the product’s capability, show off its specs or a screenshot of it in operation. To keep audiences interested, focus only on the most critical elements. Get the video more educational rather than descriptive. The trick to making a fun and sexy video is to pay attention to the details. You should embed the product video in the timeline of your brand’s Instagram page so that your followers can see it at any time. Creating such unscripted videos garners a lot of interest.
Do it yourself videos
Creating educational material for Instagram videos is a good way to go. ‘Do it yourself’ or ‘how to’ videos demonstrate how to use your stuff. This makes it easier for consumers to learn how to use the product. You should also make troubleshooting videos for any issues your customer can encounter. The target group enjoys to-the-point videos because they get important facts in a limited amount of time. You can create a friendship with your current consumers by posting certain videos from time to time.
Behind the scenes video
Customers have become picky in choosing a product, hence it is important to establish a connection with them. You can create behind the scenes videos that take them through trivia related to your product. You can even conduct quick learning sessions about tips and tricks related to your product usage. The fast forward video that Sheryl Cole has shared about her work will give some idea. You just have to be creative and smart in capturing the right moments for your Instagram video.
Instagram Stories Video
IIn August 2016, Instagram unveiled Insta tales. You can exchange photos or videos with your followers for a 24-hour period using stories. This limited time frame provides a sense of urgency, and viewers are more likely to look at the stories if they see one that is already active. The following are some examples of how you can use stories to market your business:
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Sharing limited-time offers is a great way to get people interested in your goods and services. You will limit the deal to only being redeemable within the story’s duration. People will come back for more after they learn of such offers.
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Let an influencer take over your Instagram handle to share a sneak peek of the products and discount offers. A familiar face is sure to attract more audience.
Live on Instagram
Instagram’s biggest attribute is the ability to watch live content. When you go live on Instagram, you immediately appear at the top of your followers’ feeds. As a result, there’s a good possibility that your fans can watch your live stream. Even if they aren’t physically there, they can watch your stream. You will communicate with your online community in a variety of ways, including product previews, product launches, Q&A sessions, educational streams, and so on. You can advertise your event through emails and other social media sites if it is scheduled ahead of time.
Bring in the makers
Introduce the staff who developed your goods and services and add a special touch to your stories. You may be able to persuade team members to share their product creation experiences. You should also delegate control of your brand’s Instagram account to your staff for a day. They will then talk about their day-to-day jobs and the effort that goes into creating the commodity. Employees may also have a Q&A session with the public in order to teach them about the commodity. This types of video sessions foster an intimate connection with your target audience and increase the number of views on your Instagram site.
Conclusion
If you aren’t incorporating the power of Instagram into your digital marketing campaign, then you are missing out on something big. Instagram’s potential if exploited properly, caIf you’re not using Instagram as part of your digital marketing strategy, you’re losing out on a huge opportunity. If adequately used, Instagram’s ability will propel the brand to new heights. While there is no one-size-fits-all approach to using Instagram footage, the strategies outlined above will assist you in getting started. You may also employ social media management companies to assist you in promoting your goods through the creation of compelling video content.n take your products to new heights. There is no perfect way to use Instagram video, the techniques mentioned above will help you in getting started in doing so. You can even hire social media management agencies that will help you promote your products by creating some amazing video content.
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