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The Custom Landing Secret
It’s here to linger on Twitter. And several organisations want to use Facebook as part of their Internet Marketing Strategy to build champions.
They didn’t have that much luck before now. This is why we personalised Facebook accounts and how they really attract leads and sales.
It’s basically a definition of 3 phases (I know, huge shocker, right?) just so you know, it’s a concept. /p>Perhaps some of you already know exactly what I’m talking about, but many corporations don’t.
So for a second, let’s calm off. Here is how corporations use Facebook today.
- You also built a Facebook profile,
- Create a few tweets
- Tell your mates to like” you (this will allow you to learn more before you begin
- to tell your business partners/customers about their efforts on Facebook.
- They then say their clients / business partners (after developing their trust in
- Facebook).
- You make a few of entries
And all this effort doesn’t even get them anywhere. There is no data collection field or action call (other than “Buy my product”).
Facebook marketing in three basic steps: use your custom Facebook profile
We helped some of our customers start this particular initiative at Markomm (an Internet Marketing Company) and saw very positive results:
- More details on your website
- This technique provides further direction
- Our consumers’ loyalty
This system functions as follows:
Step 1: Yes, a ‘call to action’ must be identified. There’s no surprise. However, your call to action should provide the customer with more value adding. We collaborate with many window therapy vendors, for example. An “white paper” that anyone might download, will be a great value ad. A White Paper on “5 Amazing Tablescapes for your Dinner Party” could easily be published during the holidays.
Step 2:You generate an e-mail and a customer form (that’s all you need at this point…don’t allow the form too far out of hand) that is needed for your website.
Step 3:You create a personalised landing page of your Facebook web site (this is where magic occurs). And it’s not about adding a register or anything like that. You add a graphic illustration that incorporates the fantastic call-to-action (that you established in step 1)
The picture is brought to life very strongly. What you (the company) want the customer to do is easy to recognise. And the desired outcome is generated!
Most corporations use Facebook as a tool in their Internet marketing strategy as a whole. This method will allow you to see some really good Facebook campaign results.
And one more detail… all right, two indeed.
Last Info #1: Make your new personalised Facebook Welcome page. This means that someone who didn’t “Liked” you on this page on Facebook would land.
Last Information #2: Marketplace: Give any e-mail blasts and welcome them to your Facebook page to your new clients. Submit emails from a list of prospects as well. On your Personalized Facebook profile you can even post PPC ads on Facebook.
What you are going to see is that your list will expand, you will give buyers value, you will see some new leads coming right now and you will see a strong boost in sells with the use of this one small tactic over the long run.
Now, clearly in this three-phase process there are some small phases (i.e. e-mailing, listing, graphic design, etc.) all of which will be of assistance to you. If your Internet Marketing Campaign includes incorporating this technique, call Jeff at 866-503-7673 or fill out the form on the Markomm site.
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