Workflow K2 Web solutions strategies email marketing Let’s continue with a simple overview of insurance email drop campaigns. A drip strategy is a method for targeted marketing to attract customers and attract clients who use existing complex content-based email marketing services. The campaigns have tailored and conditional information, based on existing and changing preferences. The content will be sent to prospects and customers over varying periods of time to promote and improve retention.
On the basis of targeted subscribers, an e-mail workflow involves a series of automatic e-mails, which are delivered (or not sent). The e-mail workflows are triggered on the basis of information or observation concerning your subscribers (using branching for Yes, No, If, Then). The workflows enable agent marketers to deliver precise e-mails at predetermined times to relevant viewpoints or customers. Well crafted workflows for email support to improve
In this continuing sequence, we are going to follow up with other workflows in addition to blog postings, discussing one of the various ways insurance providers use workflows.
Webinar insurance workflow
Let us assume that your insurance agent is preparing a webinar on an item such as compliance with ACA in an unpredictable period or changes to CSA rules & the effect on lorry drivers. E-mail workflows enable agency marketers to share the details they need to know and what they need to know. Your organization’s webinar workflow can be triggered as soon as a date is set, so at that point, webinars can be ready.
When the webinar workflow is allowed, automated e-mails are sent, timely and useful webinar material, to the webinar and following the conclusion of the webinar will be given.
The link of insurance carriers’ e-mail workflow enables detailed personalization and very specific fulfilment of content. For example, if a registrant replies that they would like to obtain a slide, a call to action (CTA) can be generated to push them to a download page. Or it will automaically be created for registrants who wish to share an appointment with their agency to discuss coverage with a filmed webinar later on and contact the day after the webinar including log-in, and even a CTA.
Of course, every organisation should use easy email campaigns. However, for many agencies, the time has come to engage in insurance provider e-mail drip marketing. If companies lacking resources or instruments to do this should recommend contracting the programme to a skilful insurance promotions business.
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