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Gone are the days when writing about SEO tips meant starting off with the infamous Google algorithms, which were carried out from time to time just to agitate SEO marketers in general. You were only learning the ropes of Panda and Penguin when Penguin attacked you.
Local SEO has advanced significantly from the regimented structure that organic SEO has always been bound by. Local SEO nowadays is all about strategic strategy aimed at increasing your exposure right where your client wants you. So, while conventional SEO was all about your customers finding you online, today it’s all about them finding you where they need you! Consider those micro-moments as they’re walking down the street looking for snacks, shoes, or handbags. You’ll only be able to outrank your rivals if you build your SEO plan around these micro-moments.
Focus on NAP
This is fundamental. It’s impossible to go wrong here. Your company’s NAP stands for Name, Address, and Phone Number. Be sure there are no errors when posting information on different online channels, such as the website, online directories, company listings, social media channels, and so on.
Not only will the viewers be perplexed, but you will also be penalized by the search engines until they discover the inconsistencies.
Google My Business Page
Because of Google’s unofficial web monopoly, GMB (Google My Business Page) is critical. Make sure you don’t forget to fill in the following information:
- Name, Address, and Contact Information
- Hours of service
- Photographs about the business
Be sure to double-check your phone number, business address, and revisit replies.
Local cites such as Yelp, BBB, FourSquare, and Angie’s List are only a few examples of authoritative sources with unrivaled customer confidence. And sure to provide the company’s information here for greater exposure.
Google’s preferred algorithm is local citations!
Voice Search
Make sure the Voice Search is also a high priority. In 2019, we’re looking at a world where Voice Search will account for more than half of all internet searches. The most recent examples are Siri, Echo, and Alexa. It’s clear that people are becoming more relaxed orally writing out their Google searches rather than typing them in. You may as well be forced to make “colloquial” changes to the content in order for it to be Voice Search-friendly.
At the end of the day, make sure the articles don’t lose their organic connection with readers in an attempt to make them more search engine friendly. If you end up packing your content with long tail keywords or attempting to be forcefully casual, your user experience can suffer dramatically. To touch the right chords, sustain a good balance.
I hope you find these ideas helpful! Enable for feedback on Yelp, FourSquare, Twitter, and other social media platforms to keep the connection alive.
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