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Small and large businesses have relied on the internet for advertising and marketing for the past decade, with Google obviously leading the way. When Google offers new products and brands for its advertising products, we are all ears.
Three new Google brands, Google Ads, Google Marketing Platform, and Google Ad Manager, integrate some of the company’s most well-known capabilities for the benefit of millions of advertisers.
In early June and early July, Google will deliver simpler branding and solutions for advertising. So, if you’re considering advertising on Google, read this first to become acquainted with the changes that are occurring in Google’s advertising services.
It’s Google Ads now
Google AdWords was launched in the year 2000 as a platform for running text ads on Google’s search engine. AdWords has evolved from a text-based platform to one that can handle a number of ad formats, including videos, applications, ecommerce, and more, in the last eighteen years.
Google AdWords has been rebranded Google Ads to streamline its complicated array of products as part of its growth.
Marketers may use Google Ads to buy advertising across all of Google’s domains as well as partner websites. As a result, marketers can now easily target consumers searching for information on search engines, YouTube, and Google Maps, among other locations.
However, it isn’t all.
Google has introduced a new advertising solution aimed specifically at small businesses.
Smart campaigns are a new campaign type in Google AdWords that build advertising using machine learning technology (that’s AI). Advertisers can use this information to prioritise particular actions, such as phone calls, store visits, and purchases. Small businesses will be able to focus on building their business rather than putting too much effort into online advertising methods as a result of this.
Google Marketing Platform
The following items may be unfamiliar to small firms, but if you are a marketer for large worldwide corporations, keep a watch on them.
Consumers are increasingly quite aware of how they are being promoted to or identified as a target market, thanks to the explosion of channels, data, and formats.
Do you recall the privacy scandal from a few months ago? That’s correct. People are becoming increasingly aware that some of their personal information is being utilised for advertising purposes.
That is why Google has created a new tool that prioritises privacy.
The Google Marketing Platform, a partnership of DoubleClick advertiser products and Google Analytics 360 Suite, was unveiled.
All of a marketer’s tasks can be completed in one location. They can now review their customer experience, measure the effectiveness of their digital marketing, and perform other duties all in one location without jeopardising their customers’ personal information.
Google also announces new products named Display and Video 360 as part of the Google Marketing Platform. The functionalities of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center are combined in these packages. As a result, all departments can now interact in real time and run ad campaigns from one central location.
Google Ad Manager
The advancement of automation in Google ad management continues. Google Ad Manager is a full-featured ad platform that may help you increase your revenue through reservations, private marketplaces, and open auctions.
In addition, regardless of where your audience is engaged, Google Ad Manager provides a unified platform for delivering, monitoring, and improving ads. TV, smartphone apps, and other platforms such as YouTube or Google Maps are all examples of this.
You may also use Ad Manager to control who has access to your inventory and other programmatic demand.
Technology evolves at such a rapid pace that we must take a step back, consider the broad picture, and devise a strategy to simplify everything. Google is doing a fantastic job with this.
It’s a lot easier to advertise on Google now, and the fact that they’re putting more emphasis on consumer welfare and privacy is a big advantage.
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