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Premium SMS enables businesses to monetize their mobile content. It’s the current wave of entrepreneurship that’s sweeping the sector, and businesses must jump on board or risk being left behind. Ringtones are a high-end SMS service. Premium SMS is used by American Idol. Premium SMS is used in every commercial with a shortened (typically five or six digit) call number. Premium SMS is just what your company requires to increase its profit margin.
The acronym “SMS” stands for Short Message Service. An SMS is often just 160 characters long (including all spaces, letters, digits, and punctuation) and is referred to as a “text.” People have gotten addicted with SMS in ways that no one imagined during the previous few years. BlackBerrys have a full keyboard, so users may text and communicate continually whether at the movies, meetings, or even supper with family and friends. Texting while driving has become so widespread (and potentially dangerous) that legislation is being enacted to prohibit it. Most Americans may be reached via text messaging at any time.Companies and individuals have been using SMS to communicate with their customers for years; companies like Verizon send their customers bills and account updates via text, and banks like Bank of America can set up your account to receive balance, deposit, and general activity updates via text message. Beyond that, one only needs to look at Barack Obama’s media campaign’s resounding success (which included member text message updates, emails, and Facebook and Twitter integration) to understand how potent SMS can be when used appropriately.
Take that approach and apply it to monetized material that isn’t free. American Idol is unquestionably one of the most successful premium SMS campaigns. Users can text their preference to a specified number for a minimal price, and the results are then polled and aggregated so that the American Idol organisation can evaluate the numbers to choose a winner. They not only profit handsomely from this, but they also promote their product and generate a large amount of audience participation, propelling them to the top of the viewer ratings and becoming one of the most popular shows on television, arguably not because of what they show, but because of how they allow every event to be geared toward the user and the user’s experience.
Consider it similar to coffee. Your audience or customer base will pay you if they believe you have something they need on a regular basis and can’t live without. Americans nowadays demand coffee to be served in a highly convenient format, and with the massive influx of phone-compatible services, they want just about everything to be done in a phone-compatible way, for a cost. Your business can take advantage of this image by providing your services and products in a phone-friendly, premium SMS format that is extremely convenient.Whatever you have, you can offer it to your customers in mobile content optimised packets, whether it is something that your customers can access instantly on their phone (like e-books, ring tones, music, etc.) or something that they can purchase or access from their phone (like banking or eBay models).
Premium SMS can also be used to collect data on customer responses to a variety of queries (remember that American Idol is, after all, just a polling machine). You can use notifications to spread the word about a new product, offer, or event; you can utilise chat for customer service; or you can just keep your clients and consumers up to date on the newest news or information. Premium SMS is a modern and powerful tool for reaching out to more people, no matter what your business requirements. Never underestimate the American people’s phone addiction; instead, monetize it with premium SMS.
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