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Google AdWords is an advertising mechanism in which advertisers bid on such keywords such that Google’s search results show clickable advertisements. The clicks have to be paid for by the advertisers. This is the way that each quest makes Google money.
After a quick summary, let’s concentrate on the key details given in this article about Google AdWords updates for 2018. Google found that AdWords’ success is in the hands of the major players who need to be modified in a different direction. The latest Google AdWords news, features and updates that were launched in 2018 can be found here.
Update #1: ‘AdWords Reach Planner’ Tool for YouTube is introduced by Google
Google also launched a new method branded as the ‘Study Planner’ for AdWords advertisements on YouTube and other content channels. This instrument aims to forecast the high conversion rate of particular video promotions on multiple media channels funded by Google, such as YouTube. The implementation predicts that many video promotions will be completed and future planning campaigns will be sponsored to better communicate with the public. It also helps to pick the specific format and priorities of the marketing budget. ‘AdWords Reach Planner’ is available in the beta edition, but the full operating account is scheduled to be released.
Update #2: Google AdWords is presented with Advanced Expanded Landing Page Report
In 2018, advertisers began to undergo fresh AdWords interface changes. For extended landing page URLs, the latest upgrade is implemented with a vision of complete reporting metrics. Conversions from AdWords traffic are visible with the assistance of landing pages. Therefore, updating the output report of the landing pages of each URL is important. The functionality was not available earlier, but you can now get the extension of landing page URLs in the same article.
It allows you to find the way traffic comes to each website’s landing page. “With multiple metric details such as expense, clicks, and conversion rate, details such as “Valid AMP click rate” and “Mobile-friendly click rate” are available in the report.
Update #3: Promotion Extension is introduced by Google AdWords
Promotion Extension is one of Google AdWords’ new changes, introduced under the tab ‘Ads & Extensions.’ This appears with a tag icon that makes the commercial stand out on SERPs when looking for text advertising. For e-commerce platforms, this could be helpful. It is used to highlight the website’s unique deals or discount sales. Any of the advantages here are as follows:
- With Promotion Extension, the promotional message in the ad can be given twice.
- You will use minimal characters using the useful Promotion Extension.
- This boosts the CTR of the ads.
Update #4: Ad Rotation Setting of Google AdWords Rotates Indefinitely and Optimize
Google also recently announced that advertisers would now be able to rotate and refine indefinite advertisements and strive and gain performance. AdWords advertisers use four choices that are illustrated below:
- Optimize conversions for
- For Clicks, Customize
- Indeterminately rotate
- Rotate uniformly
Update #5: Google Brought Changes to Shopping Product Listings
Google has come up with product listings in the category of ‘Buy Now’ with a different twist. They also began displaying pricing along with product and delivery option information.
Update #6: Bid Adjustment Facility for Interactions are provided by Google AdWords
Google has recently come up with an upgrade called modification of bids that encourages interactions. They have come up with bid changes in smartphone search ads for call extensions. It is remembered that commercials can be configured to appear in mobile search advertisements in the case of all web connect extensions. Google provides the best option and guarantees that call extensions can appear on smartphone advertisements. This is related to the call-only facility’s campaign or call extension.
Google AdWords helps marketers to set budgets by uploading advertisements on media networks to support the company’s name. Therefore, for a successful campaign, the latest Google AdWords news, features and updates could prove useful.
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