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Millions of people worldwide already use Instagram, and for a good reason: taking photos and sharing them with your friends has never been easier! Instagram can, however, be used in a very effective way, not just for networking, but also for marketing purposes. If you have a company and in the online world you would like to promote it, then this can be a great marketing tool. Having said that, here are 5 of the best ways to use Instagram effectively:
1. Hashtags Can Work Like Magic!
Twitter uses them, Instagram uses them, and Facebook has also launched hashtags recently. Instagram users, in fact, communicate predominantly through hashtags, which is why you need to learn how to use them in your best interest. This feature can be especially beneficial for companies searching for fans, as it enables them to make their content searchable and it can also cause a viral impact that will support the company in the long run.
2. Photos And Videos Can Tell A Story
A photo can be worth a thousand words, and that’s what everybody knows. Instagram is all about pictures, but it won’t take you very far to take random photos, especially if you intend to use Instagram primarily for marketing purposes. One of the simplest, quickest and easiest ways to raise brand recognition and increase sales is to regularly post photos of the product: they don’t even have to be professional, they only need to show the key characteristics and functions of the product in question and appeal to the broad audience.
The same goes for videos: you can post videos in action with your staff, or you can create reviews of live items. Videos and photographs are more likely to go viral regardless of your preference, since individuals enjoy media files more than text and they are likely to remember them over the years. If you own a new company and want to make a name for yourself, then it will certainly come in handy for photographs and videos!
3. Contests
People enjoy freebies, promotions and all kinds of promotional opportunities, which is why a contest can never go wrong. A contest is a win-win: while you get the opportunity to raise brand exposure, your clients can get a free product or service. One great way to use Instagram for competitions is to invite people to share your product with their own images, and to reward the most provocative or original image. You can use different tools at the same time that allow you to easily insert an Instagram feed or a hashtag feed into your website.
4. Keep Track Of Your Success
It is important to monitor the progress of your Instagram marketing campaign. Fortunately, there are many detailed and user-friendly apps that allow you to monitor the growth of customers, see which of your most successful posts are, decide when the best time to post content is, and so on. They may actually make a difference, as trivial as these information might appear at first sight.
5. Connect With Your User
Keeping in touch with your customers is important, especially for small and medium enterprises who have a limited target market. You can show your customers that you care about their feedback by simply replying to their comments or questions. This will not only attract user-generated content, but it will also improve credibility and increase the visibility of your business. Do not underestimate the power of your Instagram followers, as they can contribute to the success of your business!
To sum it up, these are five of the best ways to effectively use Instagram to increase sales, boost the revenue and improve brand awareness.
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