SMS Campaign is really good for:
- Instantaneity and fast lead times
- Effective customised and cost-effective contact communication
- Continuing 1 to 1 partnerships
- Electronic data storage and data processing
- Direct sales and capability to grow
Laws of Simple SMS
In addition to approval, SMS marketing is characterised by five key elements. This are also the key causes of performance with its application. A minimum of 2 variables is expected for a successful campaign.
Authorisation plus is mandatory for you:
1: Value 1
2: Lock. 2:
3: the hour
4: Value added
Five: Multimedia
Stage 1: Planning of campaigns
Objectives:
Why do you use mobile devices to communicate?
What do you like to achieve?
Give Planning:
What is your deal definition?
How are you saying me, yeah?
When will it be shipped?
Who do you target? Who do you target?
Is it possible to sell viral products?
Limitations:
- If you need a reply limit?
- Message reception -do you have volume distribution systems in place?
Stage 2: The campaign has been set up
Some SMS Service Providers allow you through your web browser to build, test and monitor your simple campaign yourself. For basic push campaigns such as event alerts, requested details (i.e. stats, account info), “display this message for free ..” type campaigns, staff memos, etc., this can be quite beneficial. The more complicated the campaign, however, the more likely it is that you will need professional support with both the preparation and execution of the campaign.
Step 3: Writing Copywriting
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You only have 160 characters – use them intelligently.
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Know how different screens are restricted
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Be a personal citizen (it can be a medium of intrusion)
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Aimed at being
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Talk in the same voice as the consumers
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In fact, master the language for youth markets
Using a text message copywriter
Step 4: Research, testing and testing…
- Check the multi-screen campaign
- Checking multiple networks ( e.g. Vodaphone, Orange)
- Check if you have got the right responses, etc.
- Plot unusual/wrong replies to provide correct answers if a contest happens.
Technical research, vocabulary and forms (not all symbols would appear as you would expect).
Stage 5: Assessment and survey
Those indicators you will use to monitor the success of the initiative are:
- Tariffs Open
- Traffic in football (website)
- Admission of the offer
- Responses
- Redemption rate or Rate of Redemption
- Brand knowledge…
Two
- Using it as an automatic data collection
- Consider the time
- Test with multiple methods
- Manipulate “landgrab” possibilities with SMS before competitors.
- Opt-in and Opt-out routes are only available (the better the more automated)
- You’ll be listed
The most famous mistakes are:
- Poor emphasis and relevance
- The transmitter is not known
- Bad copy, bad prose
- Target wrong public with wrong offer/message
- Inappropriate message got
- The recipient is failing to withdraw
form or type; type or type;
- No personalization
- The failure to control customer service/systems
Fulfillment
- It’s a big marketing medium and it’s remaining here.
- It’s not apps, it’s the feeling.
- Make sure you have it right. Be careful. Be creative through the campaign
- That’s real for making IT stupid (KISS)
Campaign scans for SMS
Tools for sms campaigns
SMS Service campaign
Indian SMS Campaign
Ideas for sms campaign
Free SMS Action
Examples of sms initiative
Campaign for Bulk Sms
Marketing for sms
