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Is SMS Marketing more effective than other forms of marketing? This may appear to be a trendy topic among marketers all over the globe. The majority of marketing channels have been around for decades, but the growing use of mobile devices has significantly altered how marketers view these possibilities in their marketing strategies.
SMS marketing is a well-known method of reaching out to end users with precise and focused messaging. Below is a compilation of statistics that compares SMS marketing to other forms of marketing in order to give you a sense of their present status as a viable marketing strategy.
1) Rate of Openness
– 90 percent open rate for SMS marketing
– Other types of marketing have a 30 to 35 percent open rate.
These figures offer no room for discussion, as your customer is almost certain to see your SMS message.
2) Quantity is important.
– The lower the number of SMS messages, the better.
– The greater the number of emails or advertisements, the better.
This is something we don’t have to consider twice. Consider how you handle your messages and emails. If you receive emails from the same address frequently, there’s a good chance you’ll just open them once. No one tolerates undue disruption when it comes to messages. People expect marketing messages to deliver the essential information in a precise manner, which is exactly what text messages do.
3) The Campaign/Nature SMS’s
For text messages and any other type of marketing, the message’s nature is critical. For example, if you want to send your consumers an offer or a discount, SMS Marketing is the way to go. When it comes to discounts and deals, no other medium of marketing will have the same impact as SMS messaging.
4) CTR (Click-Through-Rate)
– SMS marketing’s click-through rate (CTR) is 40%.
– Other types of marketing have a CTR of 7 to 10%.
Because of the widespread usage of mobile phones in the industry, every marketer is taking SMS Marketing seriously. Mobile phones, like data bundles, are affordable and accessible to everyone.
As a result, the likelihood of the end-user visiting the link delivered through message, assuming it is relevant to their interests, is much higher currently than it has ever been.
Regardless of what you say, an SMS will always find its way into the inbox of your customer. Finally, it is safe to state that SMS marketing outperforms all other methods. Have you given it a shot yet?
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