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It’s always a good idea to check your insurance agency website to ensure your clients and prospects have a nice online user experience. Over 50% of website visitors and email recipients view information on their mobile devices, and many do so from social media platforms. When analysing your insurance agency’s website, keep the following points in mind:
There is no need to create a separate mobile version of your site.
Your company might have had two websites a few years ago, one for desktop customers and one for mobile users. This is a horrible notion in today’s world because it doubles your efforts and can irritate clients, prospects, and search engines.
Use Principles of Responsive Design
The use of coding in responsive design allows a website to adapt to the size of the viewport. You no longer need to hide content from mobile visitors because methods have improved swiftly. Both desktop and mobile users will be able to see your material.
Use high-resolution images whenever possible.
Because mobile devices have retina displays with high resolution, it’s vital that your website employ the highest resolution photos possible. To accommodate retina displays, mobile photos should have double the resolution of desktop images.
Font sizes should be larger.
When it comes to mobile design, font size is crucial. Fonts must be large enough to read without needing to zoom in further. Keep your main font size around 14px as a general rule of thumb.
The size of the buttons should also be large.
On mobile devices, buttons should be large as well. You don’t want to irritate a potential consumer by inadvertently inadvertently inadvertently inadvertently inadvertently inadvertently inadvertently inad 44px by 44px is a good rule of thumb in general.
Maintain a straightforward approach.
When it comes to scaling to fit on a mobile screen, a simpler layout means there are fewer things that may go wrong. It will also make finding relevant information for your prospects and clients easier. Make sure to assess the value of each major piece on your insurance agency’s website. Is each thing in the best possible location for visitors to see it?
Use the Google Mobile Friendly Test to see if your website is mobile-friendly.
Use Google’s Mobile Friendy Test to make sure your website is mobile-friendly and free of issues that prevent it from working properly on mobile devices. If the Googlebot identifies the following important features, Google considers a website to be mobile-friendly:
On a mobile device, links and buttons are simple to utilise.
Without zooming, the text font is readable.
The site does not use any unusual mobile software, such as Flash.
Without scrolling, the content and graphics automatically resize.
If your agency’s website needs to be updated and you don’t have the time or resources to do so, or if you want to enhance inbound traffic and insurance leads, consider outsourcing your website project to a reputable insurance agency marketing firm.
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