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PPC (pay-per-click) campaigns are an excellent method to get started in online advertising without breaking the bank. You can start with a tiny budget and reap significant profits over time.
But before you get started, you need be aware of all the numerous objectives you might set for your PPC campaign.
Create a List
Using email lists to sell your services and products may be quite profitable. Permission-based marketing is how you convince consumers to agree to receive marketing messages from you. That is, they sign up for the teachings of their own free choice. They usually receive a free gift in exchange for joining up.
Promote a Special Event
PPC ads are ideal for achieving short-term objectives. Consumers don’t enjoy missing out, hence events usually have a definite date. This bodes well for pay per click because people don’t like to miss out. People are more likely to join up if they hear about it through PPC as a deadline approaches.
Your eBook should be sold.
Do you have a published eBook that you’d like to publicise? Starting a PPC campaign to market the book is an excellent approach to increase the number of individuals who purchase it. You may direct them to a video clip for your book as well as an order page via your ad.
Increase Your Number of Followers
If you’re looking to grow a Facebook community, executing a promoted post ad or another sort of PPC campaign to raise awareness for your group will help you gain a lot of new followers.
Boost Your Engagement
To achieve more engagement on a certain post that you want to see people reply to, you may run promoted posts on Facebook, Twitter, and Pinterest. However, once you’ve received the engagement, make sure to respond in kind to maximise the effect.
Promote a Competition
If you run a contest without using PPC, you might be unhappy with the results. Contests are a great method to grow your mailing list and raise brand recognition.
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