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7 Easy eCommerce & Business Site Marketing Strategies
It’s a clear equation: the more time people spend on your website, the more likely they are to translate it into a lead or sale.
So-So—So… Do your website users enjoy what they see as they land on your pages, or after a couple of seconds do they leave?
Before making an order, are they choosing to buy things from you, or abandoning their cart?
Stats show that an average web user spends only a few seconds on a website before they decide whether to stay or go. That means you do not have much time to make a great first impression.
I recognise that it can be a massive struggle to figure out how to maximise site conversions and time spent on the web.
That’s why I’m sharing seven eCommerce and business website marketing strategies to help you keep clients longer on your website.
1. Keep your promises.
This may sound like a no-brainer, but many small business owners are so desperate to produce leads and income that they over-promise.
If you guarantee life-changing outcomes or ensure that your customer returns are a cinch if they are not, you are risking your reputation and your earnings.
I know you’re always taught to be sensationalised and making big promises in your headlines, but I recommend that if you don’t live up to the hype you’ve created, it’s going to backfire on you.
Keep, instead, to the truth. Share the advantages of your product or service freely and frankly.
Tell your consumers how you can help solve their issues, but don’t make any promises you can’t keep.
2. Utilize exit popups.
A website overlay that occurs as someone wants to navigate away from a page is an escape popup.
Based on what you want the person to do, you can change the popup’s messaging, including:
- Give a discount if they have their email address on their next order
- To help create your newsletter list, download an eBook or some other freebie to
- Direct users to read a blog specific to their requirements (hint: at the bottom of that blog post, have a strong CTA towards what you want to do next.)
- Chat with a service representative or sales rep
While certain online popups can be largely irritating, there are separate popups for escape purpose.
And they do not pop up all over the web when users are trying to buy or read content, without being distracting or intrusive, they are attention-grabbing.
This makes them one of the most successful tools you have to keep users on your website longer for eCommerce and company marketing.
3. Give people a discount.
Who is not in love with a decent discount! Offer an extra opportunity to your customers to buy from you or give you their details.
- If you send visitors things like: You might very well raise online conversions and retain users on your website longer.
- A discount on a percentage-based or dollar value.
- A concession on dollar-value
- Free delivery of
A Freebie (for example, a free eBook or a 30-minute consultation with you)
On their website, our customer Malary’s Fashion in Cloverdale BC promotes 15 percent off their next store order. Visible as a popup type on each page on their web. Many that sign up are now added to the email from Malary, letting them know about upcoming activities and specials.
4. Send abandoned cart emails.
The average reported online shopping cart abandonment rate is around 70 percent, according to statistics. There are a host of reasons why individuals chose not to shop at the last minute.
Perhaps they are only surfing or believe that if their overall number is changed, the delivery costs are too high. Or, they may find that there is no SSL certificate (the “s” in the “https” before your URL indicates that your site is safe for individuals) and prefer to go to a more trustworthy brand.
Sending an email from an abandoned cart can be a perfect way to improve online conversions. How it works: If you have an email address with anyone, you check up with them after abandoning the shopping cart.
Within an hour, several professionals recommend submitting the first follow-up email to inform the guest that they already have things in their cart.
If they don’t respond to the first email, if they order your product or service, you can send one or two more emails informing them of the item and/or providing a discount or free delivery.
5. Use copy and images wisely.
You need to draw their interest if you want to keep users on your website longer.
It will attract your guests and help to tell your brand storey by generating engaging, meaningful content that shares the page with high-quality photos.
For text to break up, each page should have at least one high quality, related image. Bear in mind the high quality files that are very large in file size are not uploaded. On your website, optimised photos load more easily, which is great for your consumers and your SEO.
In a blog post, don’t be afraid to use different images. In an overview of over one million posts, BuzzSumo found that articles with an image earned twice as many social media shares as articles with fewer images once every 75-100 sentences.
6. Use clear CTAs.
On a specific tab, what do you want your visitors to do? There should be a call to action on and page on your site that inspires your future buyers to do something.
And you don’t just have to invite individuals to sign up or order an object for something.
Your CTA eCommerce and business promotion strategy could include motivating people to learn more about a service, asking you for more information, or reaching out to help clients.
This is where A/B checking can be a particularly helpful method for optimising online conversions. To see what works best, you can check out different button colours, different CTA text, and CTAs in different areas of the page.
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READ: How to Engage & Inspire with Interactive Content Marketing
According to a study by Microsoft, the average human has an attention span of eight seconds. Eight seconds! You need to attract your readers’ or followers’ attention and require their active engagement quickly.
That can easily be done with something called interactive content marketing. While pieces like blog articles and eBooks are considered passive content, interactive content requires the person to actively engage with the content, whether that’s by swiping, tapping, answering a question…
In this article, I’m providing 3 ideas you can use to attract your audience’s attention and stand out from your competitors.
Read more on our website.
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7. Get to know video marketing.
Ninety-two percent of advertisers state that today’s video is an integral aspect of their marketing campaign. From 78 percent in 2015, this has risen.
Video can be one of the most effective tools for eCommerce and company promotion, allowing you to keep users longer on your website and boost online conversions.
You will create excitement about the brand, easily illustrate what you are offering, and giving viewers an audio/visual CTA by developing a video marketing campaign.
While some small business owners find it overwhelming, planning persuasive video material, filming it with a mobile or laptop camera and telling the world all about your product or service is actually not that challenging!
I know that improving online conversions and keeping users on your website longer is not always easy. I hope these marketing tactics for eCommerce and enterprise have cleared up some of the mystery!
To your success in your company,
Susan
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