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How to go viral on social media?
Here are a few tips for using trending topics to go viral:
Avoid creating viral content around tragedies or negative events.
Try to create content that’s humorous and entertaining.
Use a social media management tool like Sprout Social to monitor trending topics from a single dashboard.Having a piece of content go viral is every marketer’s dream. The thought of having thousands or even millions of people viewing your content is amazing, and it can take your brand to new heights.
That’s what Dollar Shave Club discovered when it released its quirky commercial that went viral on YouTube. That one video put the company in front of millions of potential customers who had never heard of it before. The examples of viral marketing campaigns are endless. But the question is: Why do some pieces of content go viral while others don’t?
While there are no guarantee your video, article or meme will go viral, we’ve found that the brands that have succeeded follow a basic framework.
Below, we’ve outlined eight steps your brand can take to improve your chances of going viral on Instagram, Facebook, Twitter and other social channels.Step 1: Get to Know Your Audience
Going viral isn’t just about getting your content in front of people, it’s about getting it in front of the right people.
When Dove created its Real Beauty Sketches campaign, the brand had a specific demographic it wanted to reach. The Beauty Sketches campaign featured a forensic artist trained by the FBI drawing sketches of real women, not paid actresses or models, based on their descriptions of themselves. Then, the artist drew pictures of the same women based on the description a stranger gave him.Step 2: Make an Emotional Connection
Emotion is what compels people to take action.
Some people eat when they’re sad. Some people go to the gym after watching a motivational sports movie. The feelings that you get after seeing, hearing or reading something that strikes an emotional chord influences your behavior. And there’s science to back it.
Robert Plutchik wheel of emotion
Psychologist Robert Plutchik is known for his wheel of emotions concept (pictured above). The wheel highlights eight primary emotions that guide our behavior:
Joy
Trust
Fear
Surprise
Sadness
Anticipation
Anger
Disgust
Aside from knowing who they wanted to target, Dove’s campaign was also effective because of the emotional connection the video made.
Integrating these different emotions into your content can help your message resonate more effectively with your audience. An excellent example of the use of emotion to fuel behavior is Chipotle’s Scarecrow campaign.
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