Google AdWords in kerala, Advertising from Google AdWords helps you to expose your commercials to individuals who are more likely to be involved in your goods or services while screening out others who are not.
If you integrate your account with Google Analytics, you can watch how many individuals your ad has been shown to, how many of those individuals clicked on your ad, and more. You’ll easily see where to spend your budget and increase the return on your investment by calculating your advertising.
Most commonly, AdWords is based on a cost per click scheme, where the cost per click is the minimum amount expected to outperform a competing advertiser. Using a very clear example, if the budget per click of a rival advertiser is $1 and yours is $5, you can only pay $1.01 for that click.
Google AdWords itself is huge, and the budget can be blew up with any slip-up. I know quite a few people who, without even knowing it, got fried by trying AdWords.
Google AdWords in kerala
Helping you get started
Getting Started
Create Your Google AdWords Account
To create an account, Google has prepared a 7-step starting guide that covers the basics, such as building a password, setting up billing records, and a regular budget.
Avoid the temptation to begin triggering your ads
At this point, the aim of Google is to allow you to increase the amount you spend on your ads. For beginners, this is the first pit. Google will recommend even more keywords that are mostly useful, but next thing you know, you wasted $150 in one day without gaining sales or leads.
Research Your Keywords
Rigorous keyword checking is so important for the reliability of your AdWords advertisements – if you focus on the wrong keywords, you can be almost assured that your advertisement will not be effective. Look for the main phrases that describe what you do, your products and your services to start building a list of significant keywords for your website. Link the AdWords account structure for your website.
Google AdWords in kerala
Using the Keyword Method from Google
When you have your keyword set, you can find similar terms and phrases for a full list of potential keywords using the Google Keyword App. When searching for your goods or services, users can use different words or phrases.
The tool will then show you the total number of searches per keyword (there is no point in bidding on keywords that no one searches for and the average cost per click, so that you have a better idea of the appropriate budget and what you can afford.
The lowest cost per click I’ve seen is around $0.80c from my experience and the lowest cost per click I’ve seen is around $0.80c
Choose Keyword Match Types
This is another trap for beginners. Google’s default setting is ‘broad match’, which allows you to reach the largest number of people, but provides the least control over when your ads are shown.
For example, if I was a personal trainer and I bid on ‘personal training’ to attract new clients using broad match, my ad would be shown to people also searching for ‘personal training courses’, ‘personal training certification’ and ‘personal training salary.’ Clearly, none of these people are looking to hire a personal trainer. I would either receive many irrelevant clicks wasting my budget, or no clicks, which is just as bad because Google will punish me with a low-quality score and I’ll have to pay more.
Essentially, the higher your Quality Score (on a scale of 1 to 10), the less you’ll have to pay per click. Relevance is the key. New keywords will be assigned a quality score within a day or so.
Keyword Match Type Options
Broad Match: The widest possible search that includes a number of keywords that may not be relevant to your business at all e.g. ‘Women’s hats’ can match searches for ‘buy ladies hat’.
Phrase Match: A more targeted option that will match to people searching for the keywords you have specified e.g. ‘Women’s hats’ can match searches for ‘buy women’s hats’.
Exact Match: The most targeted option that will match to people that are searching for your keyword, exactly as you have typed it e.g. ‘Women’s hats’ can only match searches for ‘women’s hats’.
Negative Match: Using negative keywords can greatly reduce wasted clicks by excluding keywords that don’t relate to your business e.g. If you sell reading glasses and use ‘glasses’ as your keyword, your ad would be displayed to people also searching for ‘wine glasses’, adding ‘wine’ as a negative keyword would eliminate this problem.
Campaign Types
It’s important to understand the differences because they function very differently.
Search Network Only: Target people that are actively searching for your products or services. This is recommended for beginners.
Display Network Only: Target people who are browsing websites that contain content that is in some way related to your products or services. From my experience, this is effective for short term campaigns for specific promotions e.g. an online pet store’s ad for free shipping for the next 7 days can appear alongside an article on how to manage aggression in puppies.
Google AdWords in kerala
Search & Display Networks: Is a combination of the two, personally I prefer to keep the campaigns separate for more effective performance monitoring.
Shopping: Is a must if you sell products online and requires the creation of a Google Merchant account and some set-up to create a product feed. This allows your products to be featured visually with the text search results.
Writing Your Ads
Explain why a potential customer should buy your products or use your service instead of a competitor. Include your keyword so that it attracts attention. The character limit is tight, but try your best to differentiate yourself from other ads.
Google has strict advertising guidelines to ensure ads are of good quality, but I have seen dodgy grammar slip through. ‘I will provide you with the best advise’, will deter people who know the difference between advice and advise.
A call to action is also important to for potential customers to understand what action you want them to take and to filter out people that aren’t ready to take the desired action, e.g. buy now, call today, request a quote, learn more, browse now.
The page you link to on your website is also important, create a custom page if necessary to match your ad. If your ad is promoting 20% off toasters, ensure that your ad points to the toasters category with a banner highlighting 20% off. Make it easy for people to take the action you promised in your ad.
Link to Google Analytics for Conversion Tracking
Access to analytics is essential to managing your AdWords efficiently – without it there is no way of knowing if you are achieving your goals, or which campaigns, ad groups and keywords are successful and which are not. When you create a Google Analytics account, you’ll need to add a short piece of tracking code to your website and then you can link the accounts together.
Conversion tracking provides important data relating to what a person does after clicking on your ad. Do they purchase, submit an enquiry, download your app? This information helps you to determine your success.
AdWords is not a “set and forget” platform, and it needs to be carefully monitored and managed, particularly when you first begin.
Typically, I recommend running AdWords for at least 2 months and commit to weekly monitoring to determine if it’s right for your business. You need time to give it the best chance for success.
Where to Learn More
It’s not possible for me to cover everything about AdWords. I spent 3 weeks studying around my full-time job for the Google AdWords Fundamentals, Google Search and Google Display certification exams to ensure my knowledge is the most up to date.
I highly recommend that you at least read the Google AdWords Fundamentals study guide to understand more about structuring your account, bidding strategies, quality score, location targeting.
Once you’ve activated your ads I recommend checking on the progress every day for the first week to get an understanding of how fast your budget is being spent and what the bounce rate is for your keywords. A high bounce rate generally indicates that your web page is not relevant to the search, try adjusting the keyword, match type, or simply pause it.
