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ECommerce, also known as electronic commerce, is the trading of goods and services over computer networks. B2C and B2B are common abbreviations for business-to-consumer and business-to-business eCommerce, which employs technologies such as mobile commerce, internet marketing, online transaction processing, and a few others.
Today, almost everything in the world is sold via the internet, making ecommerce and website design more important than ever.
An Ecommerce website is equivalent to a virtual store. The general atmosphere should appeal to us while doing business, just as it does when we walk into a store. There will always be personal preferences, but the overall appearance of the website should be neutral and inviting.
According to records, Gateshead SIS/Tesco was the first B2C online shopping system in 1984, and Mrs. Snowball, 72, was the first online home shopper. Amazon was the world’s largest eCommerce site in 2015, accounting for more than half of all eCommerce growth.
Guidelines for a Successful eCommerce Site:
If you are only selling one product, you will only need one or a few pages. The number of pages between the home page and the final checkout page is an important factor to consider. Multiple pages are unavoidable if there are multiple products.
Design – If the product is already established, some design concepts are already in place and must be strictly followed. Match the images you’re putting up with the overall feel of the website. They should not be in conflict.
Three requirements for a good eCommerce website
Trustworthiness, simplicity/ease of use, and transparency (contact information, merchant policies, publishing reviews and responding to negative ones) are all important.
Good eCommerce websites adhere to some best practises, such as
Using high-quality images in large quantities – photos from every angle and zoomable as well.
Emphasize the product’s scarcity, as in ‘only 2 left’. Many people buy because they don’t want to miss out on what everyone else appears to have purchased!
Include related products as well.
What are the disadvantages of a poor eCommerce site?
Lack of a clear value proposition and difficulty communicating what they have to offer
Inadequate product description
omitting to use a high-quality photograph
There is no visual hierarchy – those visual elements that call for action must be prioritised.
What are the disadvantages of a poor eCommerce site?
Lack of a clear value proposition and difficulty communicating what they have to offer
Inadequate product description
omitting to use a high-quality photograph
There is no visual hierarchy – those visual elements that call for action must be prioritised.
How do you create a website?
For beginners, using a drag and drop website builder tool is a better option than approaching a developer, where there will be technical issues as well as high costs. The other options include using WordPress, a premium website-building suite. Custom built websites are created by approaching professional web designers/design firms to create a one-of-a-kind website for you. The latter two are quite costly. ranging from a few hundred dollars to thousands of dollars
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