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When people visit your website, do they exclaim, “Wow!” They’ll be back if they succeed. How, on the other hand, do you make a lasting first impression? Is it engaging information, eye-catching images, or a simple user interface? It’s all of this, but most importantly, it’s how a creative web design brings all of these elements together in a cohesive way.
Take a look and feel
The colours you choose, the type and size of typefaces in headlines and body material, the images you employ, the tone of voice you use, and how you greet the customer—all of these things contribute to making that critical first impression that has the ability to make a positive impression on a visitor.When it comes to colours, it’s best to build a palette from which to choose so that the website has a prominent colour theme or combination. Backgrounds should be picked with caution as well. Although dark backgrounds with white lettering appear nice, they are rarely practical because they bleed and are difficult to read. When it comes to visual and verbal material, you should be able to create a synergy so that they compliment one another. Because your visitor’s time is valuable, don’t only show and tell; instead, get to the point swiftly and succinctly.
Style
This is a highly subjective topic. Some website designs include animations and eye-catching images, while others are simple and minimalistic. Which path should I take? There are no hard and fast rules, but the style you choose should not detract from the core goal of an e-commerce website, which is to highlight the items or services to their full potential. If you go to a shopping centre, you will notice that some stores draw a large number of customers, but this is not a metric of success. What you need to keep an eye on is how many people leave these stores with a shopping bag. Similarly, the design of your website should impress while also encouraging visitors to make a purchase.
User Interaction
The way a website visitor navigates your site will determine whether or not he or she is enticed to make a purchase. It should be simple and enjoyable to navigate around your website. Even if you have fantastic content, if the navigation buttons or links are confusing, and the site map is designed in such a way that the user has to go back and forth, the experience could potentially alienate a visitor. Style and design layout have an impact on user experience. A flat minimalist design approach, for example, that gives a bird’s eye view of all the content on offer could reduce the amount of time a visitor spends on the site while also inducing a faster purchasing decision.
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