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If you’re just beginning or have plenty of internet marketing experience, a time comes when we ask: “can I get more traffic on our websites?”
Like any initiative in any sector in our lives, we must start properly planning to produce the best results. The long way, which takes the time to schedule stuff, is the simple, disguised path.
Creating a Traffic Building Plan
It is prudent to carry out analysis and due diligence to address the problem of traffic before deciding whether to use free traffic, paying traffic, or a combination of both, especially in the light of your target market, website/landing page.
After building a website or landing page, we need to develop a traffic strategy based on a few simple principles: optimisation of search engines (SEO), participation on social media, placing of Internet advertisements, creating strong advertising for your products, services and websites by linking your sites from famous and common web pages, and creating a desirable identity for yourself and your company.
These are all key ingredients in increasing traffic to your platform, but they all rely on a solid framework and on a value- and flow-based basis.
Creating Value and Flow
It is vital to plan your pages so that the value is noticed in the first ten (10) seconds that the visitor arrives then strengthen for another ten (10) seconds, so that some interest can be generated in the aim of getting targeted traffic (people interested in what you are offered and staying around long enough to persuade them), that has a higher likelihood of “converting” to customers.
If a visitor is on the page for more than 20 (20) seconds, the number of visitors that this visitor subscribes or buys quickly increases.
You’ve heard that ‘Content is King’ if you’ve been in the online community for a long time. Strong content produces value (current page value and other pages’ future value), which is then converted to Flow.
When a compromise exists between the difficulty of using a web site and the benefits from the web site, it is more possible that the flow occurs. Flow is when an individual visits your site and gets engaged too much. The person is so committed that nothing else is happening. You enjoy yourself absolutely.
In the publicity process this is a critical aspect. When an individual is flowing, the impulse will take over and inhibitions and precautions will most likely disappear. This user is more likely to buy or opt-in to your list what you need.
Your platform must have a value that gives both interest and ease of navigation; interest overcomes all navigational problems.
Understanding Precedes Action
It is really critical to know the ins and outs of web traffic to become or stay a successful internet marketer. Traffic is mostly made up of people like us, families and friends. All of them have the most important interests, emotions and wishes to us.
Through getting in their place, we know that everything they’re searching for, and not what we want them to find and everything we want to market, to overcome their individual difficulties and issues.
Precious content and ease of use draw the focus and curiosity of the target market. You have significantly improved the chances of attracting the kind and volume of traffic of which you would best contribute by placing your website appropriately within the flow of Internet traffic.
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