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Google Analytics
The value of data to a company/website can never be overlooked in this modern age. In truth, an organisation is simply lost without careful monitoring of website traffic, particularly when it comes to how to configure the website and make full use of it.
Google Analytics is considered an important tool for each website, whether the website is managed in the form of a personal blog, news portal, enterprise or corporate page, e-commerce shop. The more this immensely strong Google tool is used, the better the advantage you get.
Google Analytics is a web analytics tool that tracks and monitors website traffic offered by Google. To get the best out of your analytics results, you can build objectives and conversion monitoring and use it to optimise the content, customer interface and optimization of your website for better online sales.
I assume that one of the strongest website resources is the opportunity to determine the source / platform for your website from so many features in Google Analytics. You will figure out whether or not the campaign activities have been paying for depending on the evidence shown. In improving your website efficiency, this will provide a solid guide for your next decision making.
Google Data Studio
Trust me, you might be shocked by all the amount of data displayed in Google Analytics for beginners. To be honest, to summarise the success of your website, you often only need a clear report with a map, graph or pie.
Here is a free Google application called Google Data Studio, which gives you everything you need to convert your analytics data from data visualisation into insightful, easy-to-understand reports.
In digital marketing, analytics has always been a challenge, but Google Data Studio helps you to create personalised data visualisation and reporting. Besides, you can also share a huge plus with your customers, particularly if you work in a big community.
Fast tip: To replicate their samples, you can check out Google Data Studio Gallery and change their website use. After that, you will be able to adjust the metric according to your needs and update it. Pretty wonderful, huh?
Console for Google Search
This free online service, formerly known as Google Webmaster Tools and now rebranded as Google Search Console, is intended for webmasters. It helps the indexing status to be checked and the visibility of the websites optimised.
A must for Search Engine Optimization is this free tool (SEO). The most important data to consider what the user needs for your content is the ability to monitor the search success on your site.
You will be able to access the organic search results right alongside the success figures for the organic search queries until the page is registered by Google. This data allows you to understand deeper how paying text advertising and organic search results work together. If you study thoroughly enough, you will find several possibilities in Google AdWords, such as finding important search queries that have low organic traffic volume and targeting these keywords. This would improve your average traffic, customised to your website’s purpose.
Google My Business
Are you running a shop of brick and mortar? If you are, one of the most local SEO tactics for improving your website is this free resources from Google. Google My Company, like Google Search and Google Maps, is a powerful tool for companies and organisations to control their online presence via Google.
With Malaysia’s mobile penetration nearing 100% by 2018, most Malaysians use smartphones to navigate, check for instant answers or browse social media sites. With the right facts, the organisation and brand need to be found online.
Ensure that all the information mentioned is reliable, up-to-date and represents your business. Note, as people search for your office or physical store via Waze or Google Map, those information will appear. We also find that certain businesses have not changed their address, telephone number and working hours to the latest. Would you like to get my traffic on your website?
You should try a new feature called “Posts” from Google My Company. Your picture and brief summary, with a call-to-action link to your intended URL, will represent the published content. For eg, the blog post “Should I hide or even remove client inquiry on my Facebook?” will appear at the bottom of our business details.
Google Keyword Planner
It is tedious and time wasting in the long run to build a website without keyword analysis. You should use Google Keyword Planner to find important keywords in order to meet the best clients with the right keywords. You will ensure that the material stays meaningful by incorporating certain keywords into your website.
*You must sign up to your Google AdWords account at http://adwords.google.com/KeywordPlanner to use the Keyword Planner. The development of an account is fast and free of charge.
Yes, you will discover new keyword concepts that are important to your product, service and target clients, and it’s totally free. In historical statistics, the keyword planner will show you the search volume details, which is one of the most important key factors for your website.
Furthermore, the data from keywords ideas is a useful tool for SEO to your website. Analyse the information and turn it to your next content marketing strategy. Based on the search terms data, you should have plenty of ideas what should can be inserted to your text to make it more relevant to your audience.
Google Tag Manager
To solve this, we highly recommend using Google Tag Manager to consolidate and manage all your tracking codes or scripts.
Using Facebook Advertising is the perfect example of using the platform. While more and more companies invest on Facebook Ads, most of them for conversion monitoring, optimization and remarketing purposes do not add Facebook Pixel on their website.
For smooth and simple download, Facebook advertisements are already integrated with Google Tag Manager. Without any complicated coding, all you need to do is click and follow the instructions given.
Test My Site from Think With Google
Your website should have a fast loading speed and a mobile-optimized website to rank well in mobile Google search. To check your website score for mobile results, use the Compare My Site tool from Think with Google. You will get feedback on optimising website efficiency across all platforms after a couple of minutes.
Nobody wants to wait for sluggish websites or browse websites that are not mobile-friendly. The recommended time is 3 seconds from Google, which means that most users would most likely go elsewhere if your site doesn’t load entirely within 3 seconds.
Only enter your email address and you will get a comprehensive review of your website. The report’s material is clear,but provides valuable insight into how Google ranks your website speed.
In order to better refine the website, the study would become a vital guide for the webmaster or web developer. You can use the PageSpeed Insight tool if you need an ever more in-depth study on how Google makes and indexes your website.
Google PageSpeed Insight
Using the PageSpeed Metrics Tool to check your score on the speed and efficiency of your website whether you have web developers or web designers who only want to discover the reasons for improving the pace of your website.
The updated edition now shows your results for the First Contentful Point (FCP), the measurement when a customer gets a graphic response from the website. DOM Content Loaded (DCL), as well as the loading and decoding measurement of HTML documents.
For desktop and smartphone models, PageSpeed Insights is helpful in gaining insight into how Google indexes the website differently.
Here are few PageSpeed guidelines for website performance optimization:
- Stop redirecting landing pages
- Drop JavaScript and CSS render-blocking from above-the-fold content
- Enable for compression
- Browser Caching leverage
- CSS Minify
- HTML MinifyMInifying JavaScript
- Optimize Photos
- Prioritize material that is accessible
- Reduce the pacing of server responses time
Google Trend
Do you want to see Google’s new trends and data? Via Google Trends, you can scan for something and even narrow it down to a particular country or group. This method is useful for detecting the current developments in your place or viral news.
Ideally, you will produce new blog posts, new campaigns or ideas that reflect the said pattern after you have established a trend.
Don’t forget that you can even view search terms’ preference traffic using Google Trends.
With that, you will find the right moment to start a particular initiative. For a seasonal advertisement or annual promotion, this is useful so you can find the optimal pacing for your ad hoc digital marketing strategies.
Google Alert
You will get them all sent to you immediately with Google Alert and be alerted any time your keywords or phrases have new changes if you want to be aware of a certain subject and all the associated content that pops up in the press.
Google Warning is useful for quick tracking of keywords, with each mention of such keywords being changed for almost real-time alerts to your email inbox. You can, of course, pick the pace at which you will get them – once a day, once a week, or even have them as they just happen.
A useful tip when creating the Google Alert is to avoid using generic keywords but create alerts that are more unique to your website. The more precise the keywords, the more relevant are your alerts. For that, you should utilize the search filters wherever possible, such as languages, region or sources.
Summary
So, that’s it, the 10 must-have free Google software to boost the website’s performance are above. Allow good use of all review, research or reporting resources to accomplish the site’s goal.
What are your favourite Google tools? Are you aware of any other Google resources we can cover? In the comments below, let us see!
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