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Since their invention in 1992, mobile phones have been used for over two decades. The Short Messaging System (SMS) was first adopted in 1993. It unlocked a whole new universe of possibilities and contact channels. About every sector profits from SMS, from partnerships to transmitting information to companies. This system is now in use by 5 billion cell phone users after twenty years. How would you go wrong as a company owner by incorporating SMS marketing into your promotional campaigns? SMS is one of the most widely used modes of communication in the world, according to statistics. This article will go into how SMS marketing will help the marketing strategies.
The most noticeable benefit of SMS marketing is its cost effectiveness. SMS marketing is much less expensive than other types of advertisement, such as radio and television commercials. It’s much less expensive than a newspaper commercial! While it is still a good idea to promote your company in a variety of ways, SMS marketing is critical because it is much more successful than other types of advertisement. This is due to the fact that SMS hits your customers nearly immediately after you send it. The best thing is that your consumers can read your SMS, making it extremely accurate.
Apart from that, by using SMS marketing, you can easily target what kind of audience that most likely will benefit from your business. If you have a list of customers, you can easily assemble them into groups and create a smaller and more targeted list according to your categorization. Let’s say for example, you have a list of contacts, and you are able to group them according their current job status, either employed or unemployed. This allows you to perform time sensitive information. For the group of contacts that are employed, it would be best to send your advertisements during the night as it would not disturb their working time. On the other hand, for the unemployed list, you can send them in the morning which is the time they are generally free.
Another benefit of using SMS marketing is that you are giving your audience the flexibility to opt in or opt out of their subscription. They will have to send a stop code to stop receiving updates from you. What this means is that they are given a choice on their end. How the end users see this is that you giving them options you are not forcing them to make any decisions. This can easily increase their trust in you as a business owner. After all, in any business, trust is the most important aspect.
Email marketing, newspaper marketing, tv and radio commercials are also effective promotional methods. However, it seems that SMS marketing is much more effective in terms of advertisement. The ability to get an immediate response is a huge bonus for any company owner. The low cost will quickly increase your ROI, and the versatility you have will increase your audience’s confidence in you. With too many businesses going for other ways of marketing, why not stand out by using SMS marketing? After all, there’s still nothing to lose!
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