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There is a lot of traffic. It’s much better if there’s a lot of traffic.
But it’s with compelling offers that you close the purchase.
Today, we’ll focus on a skill that every website owner should know: making offers that turn visitors into purchasers.
Customers don’t care about your product or pricing unless they believe you understand them, so keep that in mind.
Create an offer that is so appealing and one-of-a-kind that conversions (a phone call or an email) are almost automatic. Don’t be hesitant to make bold offers, such as a money-back guarantee, discounts, or freebies, to build their trust and demonstrate how amazing your organisation is.
When someone comes to your website, they’re most likely looking for a solution to a problem. Before they leave your website, grab their attention and encourage them to give their contact information or place an order (and probably never come back). This is when the game-changer comes into play: enticing offers.
It’s a marriage proposal from your soul partner of many years.
Now is the time to pull out all the stops and make your offer so appealing that they will put down their search and call you.
We can create highly customised offers using Google AdWords to attract customers who require our product or service. They’ll arrive on your landing page after seeing and clicking your intriguing offer. Fill this gap with a landing page headline and accompanying offer that delivers on the promise of the ad they clicked on. Improved conversion rates are almost certain to follow. Here’s an example of a high-converting offer for a company that provides appliance repair services:
There are no hourly costs that are unpredictable, and there are no surprises. Remember to show your Technical Advisor this service voucher when you receive the repair quote to save $25.00 right away!
Thousands of (city) area customers choose The XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
- Guaranteed Customer Satisfaction in Writing (City) Over 30 years of experience.
- Appliances, parts, and repair all in one place
- Service the same day or the next day
- Appliance Repair at a Reasonable Price
- There is no additional charge for Saturday. Service Request
- With repair, there is no charge for the journey.
- Most Brands are serviced by us because we are insured and licenced.
Now is a great time to give us a try with this special introductory offer:
Call XXX-XXX-XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX This is a one-time deal available just to our web customers, so act quickly. The call is free, and we guarantee your delight!
Include your outstanding assurances and pledges (and yes, they need to be extraordinary). Describe how you keep your pricing simple and fair.
Describe your organization’s unique service policies, such as your money-back guarantee, 24-hour emergency service, on-time guarantee, “Leave No Trace Commitment,” free shipping, free returns, and as many other unique aspects of your company as possible.
I say “longing” because they are actively looking for a company that understands what they are going through, removes the danger, and allows them to get back to living their lives instead of drudging through websites.
Avoid Commodity Phrases at all Costs
These include statements like this:
- We’re Number One
- Quality is Our Specialty
- Honest and Reliable
Customers place no importance on these broad and ambiguous statements. These assertions also imply that you have nothing to offer in the real world. Customers respond to offerings that are both attractive and risk-free, as well as unambiguous calls to action.
With a concise text or bullet points, highlight the benefits of your offer. The finest landing pages don’t just mention what’s included; they also emphasise the offer’s benefits and provide visitors with a compelling reason to engage. Instead of saying, “Our bedding is constructed from Swedish foam,” say, “Swedish foam users report an 87 percent reduction in daytime back pain.” In other words, emphasize how the offer addresses a specific problem, need, or interest your target audience cares about
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