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If you own a local business, you may be wondering how you can reach out to even more customers in your area. If you already have a website, that’s a great place to start; if not, it’s time to join the digital marketing revolution.
People are increasingly looking for businesses like yours online. That means they’re looking for you on their computers, tablets, and phones. If you’re not online or your website can’t be found, you can forget about doing business with them. Whether you sell products or services, you may be overlooking a sizable portion of your market.
However, I have a website. Isn’t that sufficient?
No, you must ensure that people can find your website. The only way to accomplish this, short of hand-delivering your website address to everyone in the area, is to make your website known to search engines. And the only way to accomplish this is through local SEO.
Local SEO Isn’t As Difficult As It Seems
When it comes to ensuring local customers can find you, the process is simpler than it appears, but it requires improvement. It also necessitates ongoing maintenance if you want to remain in front of your target audience and ahead of your competitors. Fortunately, there are companies that provide professional search engine optimization services and can handle everything for you, but more on that later.
Here are five ways to increase your chances of being discovered by local customers:
2. Obtain as many local reviews as possible – Because local reviews have a direct impact on local search, try to obtain as many as possible. Use Google, Yelp, and other review sites to find previous customers and ask them if they would be willing to leave a review.
3. Optimize your landing pages – Every page on your website is an opportunity to get your company noticed in search engines. By using the keywords that your target audience is using to find you online, you increase your chances of being found. So, if prospective customers are looking for “roofing,” make sure your pages include that phrase.
4. Create a link strategy – Business is largely based on trust, but how do you persuade people to trust you if they’ve never done business with you before? The solution is to establish yourself as an online authority in your field. Blog posts are an excellent way to accomplish this, as they provide additional keyword juice to search engines while also demonstrating your expertise. You should write blogs on your website that link to high-quality sites in your industry, as well as guest posts on relevant blogs that link back to your own.
5. Don’t forget about social media – social media is another way to boost your search engine rankings, so use it as much as possible. It’s also a great way to establish rapport with your target audience, as well as another way to advertise your service, communicate directly with your customers, and solicit feedback.
If you don’t, your competitors will.
Search engine optimization is one of the most effective ways to reach your target audience. When it comes to attracting local business, you have a lot of tools and options at your disposal, but you must use them wisely to get the best results. If your competitors haven’t already, it’s only a matter of time before they do.
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