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How does Local SEO Optimization help you find more local customers? The internet is where the majority of people turn to in order to find products or services that they need. Google is of course the leader in search engines for this. Are you aware though that in the last couple of years, the search engines have started to place importance on local businesses by highlighting them in the search results before businesses with a wider more global presence.
How can you find more local consumers through Local SEO Optimization? The internet is used by most people to search goods or services they need. Google is the search engine pioneer for this, of course. But you know that the search engines have been important in the last few years to local companies by emphasizing them in their search results in the eyes of companies with a larger global footprint.More and more people are looking to the internet to reach you when print media and outdoor advertisements disappear. Yet an incredible number of companies still spend enormous amounts of money in Yellow Pages to advertise. A variety of companies have recently surveyed to learn why? Know you what the overriding answer was? “What their rivals have been doing!” Let us put it in context, where do you think your best is to concentrate your efforts? You are.Advertise in the journal that few people use, or do you break from convention, next to your competition and concentrate your energies on finding the services that potential clients provide?
- A area, state or zip code is 1/3 of all Google searches.
- 20% of Google searches are for local services/companies every month
- Fifty percent of all traffic in Google Places comes from a mobile phone
- 59% visit a local business after their quest on a mobile device – 40% finally buy
- The top 3 search results are 60 percent of all organic clicks (Google local results will
- appear above organic search results)
So what is Local SEO Optimization and how does it impact your business?
Whenever a client uses Google (or some other search engine), they are searching for goods or services in the environment in which they live, work or travel. Local research allows you to draw a very focused group of local consumers looking for the value you offer as the company owner.
Very little companies benefit from the power Local Quest has to deliver. As local search on the user end grows fast, it is essential that you introduce it in order to increase the search engine performance above your competitors.
Local SEO Optimisation concentrates more on ensuring the company has a full-optimized listing of Google Places, Yahoo and Bing with keywords (normally not with keywords). In order to increase local visibility and market knowledge, it can be added in certain free web directories such as Yelp, Yellowpages.com, Citysearch and Better Business Bureau.
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