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This is also known as digital marketing, online marketing, web marketing or internet marketing.
Internet marketing or advertising is seen as being very broad in nature and it is not only about Internet marketing, but also about e-mail marketing and wireless media marketing.
Web or internet markets are linked to the architecture, growth, promotion and sales facets of the internet. Web marketing includes media posting via SEMs (SEO), banner advertising on individual blogs, email marketing, and Web 2.0 campaigns in several different phases of the customer involvement period.
SEO
Search engine optimisation (SEO) is a search engine operation by means of the ‘Natural’ or non-paid (‘organic’ or ‘algorithmic’) search results to enhance the popularity or ranking of a domain or a website.
Search Engine: a program that scans documents and returns a list of the documents where keywords have been identified. Search Engine:
How search engine works?
This motors carry out many operations to provide search results –
Restoration of relevance calculation indexing method
Firstly, engines crawl around the database to see what’s on the site, including the title tag and domain keywords. A piece of software called a crawler or an arahant does this job (or Googlebot, as is the case with Google). Spiders monitor and archive links from page to page and everything they discover. The spider move is referred to as the website indexing. Any place cannot be visited by Spider every day. Often crawler can not finish a month or two visiting your website.
In a gigantic data base, the indexed page will later be found. The indexing method determines the best terms and phrases for the page and assigns them to specific keywords.
The search engine processes a search request – i. e. it is comparative with indexed pages in the database, the search string in the search request. Since more than one page can contain the same search string (it is basically millions of page), a search engine begins to calculate the relevance of each page in its indexed search string database.
The relevance is calculated by various algorithms. These are all relatively weighed by each algorithm for common variables such as keyword density, connections, or metatags. This is the only explanation that search engines offer the same search string multiple search results pages.
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