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Ms Carol Soon, a senior research fellow from the Institute of Policy Studies’ arts, music, and media research cluster, sheds light on Pink Dot’s popularity in an essay written in The Straits Times titled Why Certain Causes Resonate.According to media accounts, Pink Dot,
A widely divisive festival that started in 2009 with the aim of promoting awareness and inclusion for the lesbian, gay, bisexual, and transgender (LGBT) population, grew in attendance from 2,500 people in 2009 to an estimated 28,000 people in 2015.
The most of the event’s coverage has been done on social media, and religious groups have recently taken to the internet to oppose it. Since amendments to the Public Order Act made it illegal for foreigners to use meetings and processions in Singapore to promote political causes, Pink Dot faced more challenges than ever before. Despite this, Pink Dot was able to gain the patronage of 50 Singaporeans and raise 70% of the 2016 sponsorship sum before the formal fundraising began.
Pink Dot’s popularity, according to Soon, is due to two factors: messaging and targeting. This is not surprising. Events that are more successful – as measured by attendance – appear to have a variety of messages that their target demographic can connect with.
Pink Dot’s popularity, according to Soon, is due to two factors: messaging and targeting. This is not surprising. Events that are more successful – as measured by attendance – appear to have a variety of messages that their target demographic can connect with.:
Strategic communications refers to the development of a variety of messaging that communicate with a diverse target audience at the appropriate times and on various channels. It’s crucial to be able to get people’s attention and interact with a variety of people. – Director of Brand Incorporated
Different channels have different means of speaking to different viewers. Often organizers’ Achilles’ heel is assuming target demographic homogeneity and failing to frame and match diverse messages.
The days of one size fits all are long gone. If social movements and information processing habits are not closely examined, even high-budget communications will go wrong and backfire. Consider Kendall Jenner’s Pepsi commercial. There’s no such thing as negative news, right? Reconsider your place.
The challenge is to figure out how the target audience receives information and how relevant the material is. Formulate the marketing plan after that.
To the uninitiated, a press release can seem archaic. It, on the other hand, hasn’t outlived its utility. It’s a crucial instrument for outlining and putting the main points of an event into context.
Consider it a cheat sheet. It needs to break through the noise to get down to the stage. If you have a seven-page press release (trust us, we’ve seen them), go over it again and come up with a concise story.
Here are our PRotips:
1. Provide a collaboration system that is in sync.
2. Develop various tailored communications for various markets.
3. Use a press release to provide journalists and influencers with concise facts and insights.
4. Use social media to communicate directly with end users.
Visuals are most often overlooked by amateur publicists. A thousand words are expressed in pictures. Data on how relevant graphics attract interest and maximize traction has been published by social media on several occasions. Images, on the other hand, are on the rise. According to our numbers, the most popular videos are those aimed at people in their 20s and 30s. And nothing beats actual video for documenting the mood of a great case.
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