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There are over 929.37 million cell phone users in India at present. There are 27 million smartphone users in urban India, according to a survey conducted by Nielsen Informate Mobile Insights. SMS is currently a common platform in India for providing Value Added Services (VAS). Approximately 20% of urban Indians are reported to have used the SMS VAS app. In India, SMS is a powerful marketing medium that shows conversion rates higher than other traditional media.
Small and large-scale businesses have begun to focus on mobile marketing to advertise their goods and services as mobile phones gain recognition among people. For marketing purposes, different forms of mobile marketing techniques are used in India, such as Multimedia Message Service (MMS), Short Message Service (SMS), Pay Per Call Mobile, Voice Marketing, Mobile Banner Advertising and Mobile Apps.
SMS marketing, however, is gaining recognition among marketers as it is a fast, effective and efficient mode of communication. In addition, a common mode of communication among people has been the Short Message Service (SMS). An average Indian is expected to send about 29 text messages per month. As it is cheaper than other traditional marketing approaches, small-scale enterprises also use SMS marketing to sell their goods.
As SMS technology in India is booming, bulk SMS software is evolving in India to fulfil businesses’ specific marketing requirements. Earlier, Indian marketers had to rely on SMS service providers to deliver multiple messages, but now they can gain full control of their marketing strategy by using bulk SMS apps. Users are able to tailor the arrival time of messages according to their requirements, as SMS app has customising options.
Another significant explanation for its rising success in India is that it’s easy to handle SMS marketing campaigns. SMS app has a user-friendly interface that enables even an amateur marketer to make successful use of it. As it has a shorter response period, within a few weeks, corporations are able to assess the success of their marketing plan and can upgrade their campaign in time.
Today, in metropolitan cities such as Delhi, Mumbai, Bangalore, Chennai, Ahmedabad and states such as Punjab and Gujarat, the bulk SMS system is also practised. Besides, in other small towns and villages, it is also gaining recognition. Today, in India, various forms of bulk SMS applications are being developed for the improvement of connectivity in India. In India, SMS marketing has grown immensely and still has a lot of untapped potential.
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