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Latest studies on the activities of online consumers have shown that leaps and bounds have increased the use of mobile apps to buy items and collect data. Brands are now receiving purchase orders through mobile apps and are now able to engage consumers via numerous advertisements and activities. The creation of Android mobile apps has gained a lot of popularity these days, and businesses are also developing custom mobile apps that address customer problems and add value to their business. So, if you intend to capitalise on mobile devices’ success by applications, Android should be at the top of your list.
If you are willing to reach out to the crowd, creating an Android app can be helpful for your company. More than 80% of smartphones and 60% of tablets around the world use Google’s smart device and touch screen activated platform. So, it can be said that Android, with its strong presence, is leading the market. They are the first choice for consumers, since the devices operating on Android are available at remarkable prices. In fact, for the leading digital market, it is rational to develop an Android business app.
Ideal to interact with customers:
It should be transparent and quick to access any medium that is embraced to reach goods or services. If consumers have to buy very expensive devices, the business goals will not be achieved. Today’s smartphones deliver sophisticated computing functions with frequent features and improvements and are capable of matching any laptop or desktop in terms of their utility. Since Android smartphone users are in great numbers, by making business apps, business owners can also target huge audiences.
No investment in development tools:
Android has a relatively low entry cost as it provides the developer community with Software Development Kits for free and this lowers the cost of development and licencing. The same is true of the numerous software and innovations that are available free of charge and are open source. As they are available for free, developers are not allowed to charge any fees for the tools provided by Google.
BYOD preference:
About 83 percent of the market share is owned by Android, and this is very clear. It is possible for companies that follow the BYOD strategy to opt for Android as their forum for the production of enterprise applications as it is accessible for a wide variety of smartphones and enterprises will attract consumers of all economic classes. And BYOD environments in general often require enhanced security, and the Android app has high security capabilities so that users can quickly exchange information and transact without any problems.
Smart working:
You can bring the platform’s versatility and strength to use anywhere and everywhere with Android app creation to build the best in class productivity applications. Android includes more customization choices that are focused on the company’s individual requirements and also on changing industry patterns. To make them more contemporary, it is simple for developers to tweak current applications and incorporate more features and functionality. The best smartphone interface for process design and software is Android.
Free options to choose distribution channels:
Google allows you the right to deliver software from whatever medium you choose. For its delivery, there are no hard and fast guidelines that you need to place the app on Google Play. You may either deliver it on your own or distribute it using some other ad channel. If you wish to build an internal business operation and are not prepared to launch the app on the store, then you have full freedom to do so, and this choice is granted to you by Android. You can now quickly hit your end customers via different platforms according to your preference of promotional strategy.
Easy adoption:
Trends in mobile device design are changing and this involves constant upgrading of the app. Only seasoned Android app developers will do this. With the support of rich libraries, Android apps are scripted in the Java language. So, anyone who has Java expertise should function on them. It is normally very easy for Java programmers to follow and create script code for mobile applications. Any developer with Java programming expertise can quickly correct the errors effectively from the android app in case of any crashes or bugs.
In conclusion, if you are willing to increase your customer reach through mobile apps, then targeting the Android platform will help you turn your company into a successful venture.
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