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If you have an agency, we recommend that you make SMS marketing a core part of your marketing plan. As a matter of fact, this approach will help you engage consumers when they’re shopping. Below are some ideas to help you with bulk SMS marketing. Read on, man.
1. SMS as your benchmark to cover all bases
You will receive an SMS on your smartphone, no matter where you’re in the country. This means a lot to your company. For example, if you’re targeting a large audience with your campaign, you can summarise your offer in just 160 characters and then add SMS broadcasts.
This will save you money as text messages are cheap and have higher open rates.
2. Commitment of your customers to your company
SMS messages are unique to consumers. That’s why they read almost every message that lands on their cell phones. The generation of today is fascinated with cell phones. So, with a simple request, you will get a very high response rate. In reality, it is necessary to keep your user list updated on a regular basis. This will save you a lot of administrative expenses.
3. Give SMS deals to your customers
4. Use Direct Mail
Your conversion rate for direct mail can be 4.4% on average. If you want to improve it, you can send an SMS to your customers offering a further reward within 24 hours of the delivery of the order. This would allow more consumers to open the envelope.
5. Run a consumer survey
The truth is that an SMS marketing campaign ran for a few hours will give you a lot more information and a higher response rate than any other campaign. The explanation is that a quick query with some MCQs doesn’t cost your customers a lot of time. It’s a great idea, therefore, to run customer surveys via SMS.
6. Find out your Influencers
Finding the influencers is a smart idea. Each customer is different from each other. If you can list your supporters, you can set aside more tools for them, such as inside tips, deals, and so on.
7. Using your SMS data
If you have separated your audience into different groups based on their level of interest and interaction, you will use the data to interact with each of the groups. You may also communicate with them via SMS and other media.
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