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Since Google is the search king, everyone wants to get their website right at the top of the search results, so those customers first find them as their target customers search for information specific to their company. Paying for Google PPC advertising is a perfect search exposure shortcut because it can take months before you get results for search engine optimization – and only if you are using a successful strategy.
Our emphasis is on driving increases in traffic and conversion through organic search as a business that is built around writing and developing high-quality, unique online content. However, for those small companies who can afford to pay to move traffic, we understand that PPC ads has its benefits.
To help you decide if they are really worth it, here’s a quick look at the main advantages and disadvantages:
Pros
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- They empower you to target the right clients. You can configure your Google ads so that the customers you want for your company show. To help you get the visibility you want with just the right search base, you can select variables like keywords, time zones, and more. That way, rather than spending time or money on those who don’t, you concentrate your attention on the consumers who are most likely to want your goods.
- Right away, they give you enhanced visibility. You don’t have to wait months for your SEO plan to start paying off and to start climbing steadily up your page rating. Google Ads are a perfect way to expand your site slowly (if you have the budget for it) or to provide a major boost to the launch of a new product.
They provide you with a probable SEO boost. There is some speculation about how much paid ads play into search algorithms, but some advertisers suggest the ads help you to increase the ranking of your site. At the very least, they push more traffic to your platform, which enhances your ranking.
The Negative
They’re really expensive. Even if you are targeting keywords with low competition, you will still end up paying a lot of cash for your ads. If you are targeting competitive keywords, you’ll have to pay a great deal just to get on the board, but you’ll have to pay even more to score your ad high enough to get seen. If you’re just starting out, Google Ads may be off your budget – unless you just focus on campaigns that last a day or two.
- A great deal of trial and error is required. Simply putting up a Google Ad won’t lead to a traffic flood. To get results from your ad, you have to play with keywords, bids, headlines, and more, and that can take some time.
Personally, I never click on ads on Google. And you might be thinking about the same as a savvy Internet user. But, the fact is, most individuals probably don’t know that the ‘paying’ listings are simply advertisements on a Google results page. In reality, from search ads, Google generates ONE HUNDRED MILLION DOLLARS per day.
Overall, Google Ads are a good investment as they are able to produce good results for your company. However, to decide how best to use them for your company, you have to weigh all the pros and cons. We suggest you test the waters, like most marketing strategies, and figure out what works best for your company.
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