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You have already learned a lot about pay-per-click ads already and how it can help you boost your exposure online while driving lots of traffic to your website.
So it is rational that it is the right time to get involved with paying search ads and take your consumer targeting to the next stage while your company is on the verge of expansion.
When you think PPC, Google AdWords is the first thing that comes to mind. It comes as no surprise that Google AdWords is the biggest and most popular PPC advertisement platform in the world, being the largest player in the paid advertising business.
However, we warn you not to be too quick to invest in AdWords without some forethought. Just because it is the world’s most popular advertising platform doesn’t mean that it’s also the best choice for your company. You may want to try other channels, particularly Bing Advertising, which obviously has a smaller market share but may serve the same function as AdWords, especially at lower prices.
The Prelude: The Two Most Significant Giants in Search Advertising
You’d probably be more familiar with Google AdWords than Bing Ads as a business owner or a consumer. The fact that AdWords is the preferred alternative for internet marketers and companies alike for providing access to a larger audience of potential customers and offering great ROI is not to be denied.
But before you disparage Bing Ads as a viable advertisement medium, it is worth understanding the main distinctions between the two channels that make one better than the other. Using main success metrics, let’s discern all channels, which will help you make a mindful choice about your advertisement initiative.
Cost-Per-Click & Ad Position
It points out that Bing Advertisements’ lack of rivalry and weak visibility offers marketers a strategic advantage over AdWords. Bing Ads’ reduced advertising base allows the ad a greater chance of appearing in better places, making the network a profitable choice for budget-conscious advertisers.
Bear in mind, however that AdWords still has a larger search rate and clicks on advertisements from more prospective users.
Conversion and Click-Through-Rate (CTR)
CTR is a metric which determines the per-click ad rank and cost. The higher your CTR, the better your ranking and the less you pay. Studies have shown that advertisers have a better chance than AdWords of receiving lower costs per conversion or lead on Bing.
Management and Interface
The gui is another critical aspect that is especially relevant for PPC beginners. Google AdWords also outperforms Bing when it comes to setting up and handling advertising campaigns with a wide variety of ad extensions and features that enable targeting, setting and optimising.
Performance of Traffic
Google clearly dominates Bing advertising when it comes to search frequency and audience size. Google is bigger , has a larger scope and draws more traffic as a result.
It is necessary to note, though, that not all markets are equal. Google may have a greater share of the market, but Bing may give marketers better ways to boost traffic, conversions, and revenue in some regions. So whether AdWords or Bing will be a great channel to push traffic to the website depends on the target demographic of the advertiser.
So who is winning the battle?
Although there’s no question that Bing Ads is still an underdog to Google AdWords, we can’t ignore the fact Bing’s market share is constantly growing and the platform is making strides in the places AdWords fail.
Both advertisement platforms rely on efficient consumer targeting, but one platform can function better for your company than the other, based on your market, budget, competitiveness, demographics and unique objectives.
We will encourage you to assign Bing Ads marketing or vice versa to any of your promotional budget to see which network fits best for you.
In addition, to ensure success in your internet advertisement venture, you should invest in competent PPC advertising services. By running PPC promotional campaigns that are custom designed to suit your unique advertising targets, a specialist service provider will help you drive full ROI. You get to collaborate with a committed team who works closely with you to understand the business, desires, and sector.
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