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However, it is necessary to determine the mobile app development platform the app is going to be developed on before creating a mobile app. And one of the most important choices when it comes to creating an app is to select which mobile app development tool to go with.
Should you opt for a cross-platform app or a native app? Are you paying attention to Windows and Blackberry phones? Or are you focusing only on iOS and Android? Which of the two can you prefer if you do this – Android or iOS? Are you picking both?
When choosing between mobile development platforms, there is a lot you need to worry about.
So, if you’re thinking which MADP to chose, for instance, here are a few:
1. Market Share
The first way to decide on the right mobile app development platform is by learning about each of their market shares. For instance, Android by Google runs 80% of the world’s mobile devices. On the other hand, Apple’s iOS runs about 14% of worldwide mobile devices. However, this doesn’t take iOS out of the running. iOS is preferred by users from countries like the US, Japan, and Australia. And so, if they are your target audience, you should consider iOS. Android is preferred by users in Asian and African countries and is the better mobile app development platform if you’re looking to reach users in these regions.
2. Demographics
It’s also important to remember demographics when selecting from a range of mobile development platforms. Desktop consumers, since these smartphones are very cheap, are typically those from a lower income community and prefer Android. In addition to this, individuals with an older age demographic typically own Android mobile devices. However, there is less interaction with them since a vast range of Android applications are available for download. On the other hand, iPhones are favoured by consumers who belong to a community with a medium and higher profits. Generally, these consumers are wealthier, trained individuals who, when it comes to purchasing consumer goods such as smartphone applications, are prone to saving money.
3. Content
In choosing which mobile app development platform to use, content categories often play an important role. According to study, those who own iOS smartphones tend to try a variety of product styles while installing a mobile application. IOS users tend to download a wide variety of software, including sports, movies, social media, and education. It has also been found that, unlike iPhone users, Android users typically download only social apps. That is why when choosing a MADP, it is important to take content categories into account.
4. Browsing-to-Buy Conversion Rates
When choosing between mobile development platforms, transfer rates from browsing to purchasing should be weighed. Studies have found that this rate is higher for iOS users. It is most likely that 23% of iPhone users use their smartphones to make purchases. Android users, on the other hand, are less likely to do so.
5. Generation of Revenue
iOS users are more likely to buy applications, as stated in one of the previous points. Compared to Android applications, which is why iOS apps produce higher revenues. As a consequence, if you want to make an app that is a standalone application, such as a gaming app, you can use iOS as your mobile app creation tool.
6. Development Costs
The costs associated with multiple mobile production platforms vary. For eg, when creating an Android app, developers are forced to write 40% more code, which costs the app owners 30% more.
7. Customization
When choosing the best MADP, this often plays an important part. In this case, Android is the better choice because it encourages developers to add a lot of features and customizations to their applications, while iOS can be very restrictive.
8. Launching the App
If you want to launch the app quickly in an app store, Android is the forum for mobile app creation to select from. This is because it is much cheaper than Apple’s App Store to install an app on Google Play, since Apple needs any app to go through a rigorous approval process.
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