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At first, being great at email marketing can seem very overwhelming. As there are so many modules that need to work together it takes a lot of time and research, but you can be well ahead of other people by using a few basic techniques. To get you started on your way to a profitable email campaign, here are 5 tips:
1. First things first
It’s only helpful when you can get it into your target buyers’ hands, regardless of how good your product, service, or software is. Research has shown that from a company email address, 1 in 3 future clients would certainly open an email. Unfortunately, during email marketing campaigns, most small businesses, especially startups, still use generic email accounts (Yahoo, Gmail etc).
2. Engaging subject line
All begins with the subject line. This is where you catch the attention of the recipient to attempt to get them to open the email and read it. While trying to make something clever will occasionally pay, it generally works pretty well to just keep it relatively brief and give a hint of what’s inside the email so that the recipient understands what to expect. Work to stop looking like a salesman or hyping it up too far. Think of the guy as a friend on the other hand, not someone to whom you’re selling.
3. Engaging your reader early
You want to automatically link them up until the user opens your email, in the first few seconds of reading. That’s about all you have before they determine whether to continue reading or to pass on to their inbox’s next text. The easiest way to do this is to quickly deliver the most precious part of your inbox. In the body copy, do not drag on and on either but aim to boil the email down to its basics. Almost always, shorter is easier, and you can try to compose again, as if you were writing to a friend. The way to go is casual, conversational and easy.
4. Engaging Call for Action
The intention of the email you send is most likely to get the recipient to do something. You may want them on your platform to sign up for a membership, or get them to buy something. The call to action is, whatever it is the part where you simply urge them to do it. “Download now”Download now”Register free”Register free.
5. Split testing
Making a practice of split checking items such as the subject line and call to action is the perfect way to understand what fits for your individual list. Simply send to smaller parts of the list multiple email combinations and check at your stats and see what works and what doesn’t.
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