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(1) Mobile-First
As smartphone use has overtaken desktop use, developers and designers have started working on some sites with a mobile-first perspective. It is very important to ensure that the mobile version of a site has a good user experience, as mobile drives the majority of sales in many cases (UX). Search engines such as Google, Bing, and Yahoo! rate sites by the quality and speed of mobile sites. Mobile sites that encourage engagement through gestures can increase the amount of time users spend visiting a website.
(2) More Oblique/Organic Shapes
As apps use more rounded corners on design elements such as form input and profile avatars, rounded corners have recently become more common. Website backgrounds are now moving from using just 90-degree angles to interesting viewpoints. It has also come into trend with a broader variety of more vivid colours. Ensuring that your website is in line with latest trends in design promotes trust and improved sales for your company.
(3) More Animations and Interactions
There has been an increasing popularity, similar to what was previously defined on mobile, for desktop versions of websites to use more animations and interactions. Thanks to the advancement of web technologies like jQuery, websites can be much more than a tool for the written word. Sliding details, subtle animations, and user interactivity advance the capacity of websites to move forward without the ugliness of similarly built websites in the 1990s. The enhanced interactivity of strategies such as page transitions helps push visitors to revenue generating operation and can increase the revenue per user to your website (RPV)
(5) Video Backgrounds
Video backgrounds are rising in popularity as video backgrounds have been shown to improve engagement, page time, and conversions. Many websites such as Facebook and Instagram emphasise video content and this is due to the positive effect on the metrics mentioned above. Video backgrounds can readily convey what your business is about. Video backgrounds will also assist with branding and greatly increase the number of visitors returning to your website. It has been shown that video increases the time visitors spent on your website and increases the average order value for your website in general and video backgrounds in particular.
These 5 website design trends that can support your business should be considered for your website.
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